Gamasutra: The Art & Business of Making Gamesspacer
View All     RSS
October 20, 2014
arrowPress Releases
October 20, 2014
PR Newswire
View All





If you enjoy reading this site, you might also want to check out these UBM Tech sites:


Big challenges: The whys behind Kabam's Chinese deal
Big challenges: The whys behind Kabam's Chinese deal
August 25, 2014 | By Christian Nutt

August 25, 2014 | By Christian Nutt
Comments
    Post A Comment
More: Smartphone/Tablet, Business/Marketing, Mobile Games



"But Asia is the world’s largest base of handsets, of smartphones and tablets. It is the largest revenue for gaming revenue, much larger than North America, and it is growing at a much faster rate."
- Kabam COO Kent Wakeford

The challenges -- even perils -- of getting access to the Chinese mobile market are becoming well known. There's massive fragmentation in its Android app stores, and culturalization is extremely tricky. Those are far from the only challenges, either -- there are many others.

In a new interview with Re/code, Kabam COO Kent Wakeford lays out the case for partnering up to enter the market, rather than trying to go it alone.

That's why Kabam has turned to a partnership with Chinese internet giant Alibaba, which invested $120 million in the San Francisco-based mobile developer in exchange for a seat on its board and the ability to distribute its games in China. The first Kabam game to head East will be its Lord of the Rings card game.

What does Kabam get out of the deal, beside access to a huge user base? "Alibaba will help us integrate with other app stores across the board, not just their own," Wakeford says. Alibaba also understands Chinese user behavior better than Kabam: "Where do they spend money, what mechanics do they spend more time on?" Wakeford asks.


Related Jobs

Vicarious Visions / Activision
Vicarious Visions / Activision — Albany, New York, United States
[10.20.14]

Human Resources Manager
Monochrome LLC
Monochrome LLC — Aptos, California, United States
[10.19.14]

Senior Programmer
Digital Extremes
Digital Extremes — London, Ontario, Canada
[10.18.14]

Character Artist
Digital Extremes
Digital Extremes — London, Ontario, Canada
[10.18.14]

Sound Designer










Comments



none
 
Comment: