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Half of all PC players wait for sales before purchasing games

Half of all PC players wait for sales before purchasing games

September 9, 2014 | By Christian Nutt




A new report from market research firm The NPD Group says that 37 percent of Americans are playing PC games -- but many are waiting for sales before they purchase them.

46 percent of respondents had visited a digital storefront to buy games in the last year, and "half of PC gamers who play digital and/or physical games on the computer are expecting there to always be a sale right around the corner," said NPD analyst Liam Callahan.

51 percent of the survey's respondents were male, and 49 percent female. The report breaks survey respondents into three segments: heavy core (5+ hours a week in "core" genres) light core (less than 5 in "core" genres) and casual. By and large, the two "core" segments were male, while "casual" was "overwhelmingly" female.

The data was gathered from an online survey of 6,225 people aged 9 or older, of which 2,312 were qualified as "PC gamers" by NPD -- those who are currently playing a game on a PC or Mac. The PC audience is older, with an average age of 38, and an average household income of $69k. You can find out more at NPD's site.


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