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If you enjoy reading this site, you might also want to check out these Think Services sites:
 Game Career Guide (for student game developers.)
 Indie Games (for independent game players/developers.)
 Finger Gaming (news, reviews, and analysis on iPhone and iPod Touch games.)
 GamerBytes (for the latest console digital download news.)
 Worlds In Motion (discussing the business of online worlds.)
 Game Set Watch (the Group's alt.game weblog.) |
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Social Dev Zynga Reaches 100M Unique Monthly Users
by Chris Remo
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November 23, 2009
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Zynga, developer of mega-successful social game FarmVille, says it has reached a major user milestone, with more than 100 million unique users playing its online games every month.
A million of those players spend money on virtual goods each month. Despite that figure only representing 1 percent of users, Zynga says such spending comprises 90 percent of its revenue. The company also says it has tallied 200 million monthly active users, a figure that counts the same user across multiple games as multiple users.
FarmVille, the Facebook-based farm simulation game, launched in June and has reached a user base of 65 million -- 26 million of whom play the game on a daily basis, according to Zynga. The studio has launched a standalone website, FarmVille.com, that hosts the game and hooks into players' existing Facebook accounts.
Zynga's latest titles, Cafe World and FishVille, have grown relatively quickly, reaching 9 million daily users and 6 million daily users respectively.
"Our games continue to delight and connect players as they immerse themselves in their worlds of farming, fishing or running a restaurant," said Zynga CEO Mark Pincus. "With the popularity of virtual goods today, we are in the early stages of a new economy that could grow and shape the future of the Web."
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Wouldn't mind that coming in my bank account each month.