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Ubisoft, Toys For Tots Partner For Facebook Charity App
by Eric Caoili [PC, Console/PC, Casual]
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December 21, 2009
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French publisher Ubisoft has partnered with the Toys for Tots charity to release Giving Rabbids, a Facebook application enabling users to create and send Rabbids-themed digital greeting cards, as well as donate to Toys for Tots.
With the free app, users send an e-card to their Facebook friends with artwork from Ubisoft's humorous Rabbids series (a spin-off from the company's Rayman series), including Rayman Raving Rabbids, Rayman Raving Rabbids 2, Rayman Raving Rabbids TV Party, and Rabbids Go Home, the last of which just released for Wii and Nintendo DS last November.
After choosing what Rabbids artwork to include with their cards, users are presented with the option to donate to Toys for Tots. Their full donation will go towards the Marine Toys for Tots Foundation, which plans to use contributions to help provide disadvantaged children with new toys and books during the holiday season. Users also receive a 20 percent off coupon for Ubisoft's online shop.
Founded in 1991, the Marine Toys for Tots Foundation is a non-profit organization authorized by the U.S. Marine Corps and the Department of Defense to provide fundraising and other support for the annual Marine Corps Reserve Toys for Tots Program.
Last year, Marines gave out gifts to 7.6 million children in more than 650 communities nationwide as part of the program.
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