Our Properties: Gamasutra GameCareerGuide IndieGames Indie Royale GDC IGF Game Developer Magazine GAO
My Message close
Latest News
spacer View All spacer
 
February 8, 2012
 
PSN dev Drinkbox Studios on porting code to 'mini-PS3' quality Vita hardware
 
Critical Reception: Big Huge Games' Kingdoms of Amalur: Reckoning [5]
 
Report: French game development tax breaks may be prohibited [1]
spacer
Latest Features
spacer View All spacer
 
February 8, 2012
 
arrow Postmortem: CyberConnect 2's Solatorobo: Red the Hunter
 
arrow Jerked Around by the Magic Circle - Clearing the Air Ten Years Later [24]
 
arrow Building the World of Reckoning [4]
spacer
Latest Blogs
spacer View All     Post     RSS spacer
 
February 8, 2012
 
Merging Waterfall and SCRUM [2]
 
Business Post Mortem: Wolf Toss: Pre-launch Planning & Blended CAC
 
Minmaxing - Is turn-based fun anymore? [53]
 
PRICED TO DIE [4]
 
What happened with Shadow Physics: An Introduction [3]
spacer
Latest Jobs
spacer View All     Post a Job     RSS spacer
 
February 8, 2012
 
High 5 Games
Director of Software Engineering
 
High 5 Games
Lead Game Programmer
 
Treyarch / Activision
Lighting Artist
 
Sledgehammer Games / Activision
MP Level Designer
 
Lantern
Environment Artist
 
THQ Montreal
Sr. Gameplay Programmer
spacer
Latest Press Releases
spacer View All     RSS spacer
 
February 8, 2012
 
Take a virtual dive and
experience the life of
a...
 
Track Lapse Sprints into
the App Store February 15
 
Vindictus Europe
kündigt zwei
RIESIGE...
 
Vindictus Europe teases
two BIG newcomers
 
VIRGIN GAMING AND
NOS® ENERGY DRINK
ANNOUNCE...
spacer
About
spacer Editor-In-Chief/News Director:
Kris Graft
Features Director:
Christian Nutt
Senior Contributing Editor:
Brandon Sheffield
News Editors:
Frank Cifaldi, Tom Curtis, Mike Rose, Eric Caoili, Kris Graft
Editors-At-Large:
Leigh Alexander, Chris Morris
Advertising:
Jennifer Sulik
Recruitment:
Gina Gross
 
Feature Submissions
 
Comment Guidelines
Sponsor
News

  Greenpeace: Nintendo, Microsoft Least Green Electronics Makers
by Chris Remo [PC, Console/PC]
11 comments
Share on Twitter
Share on Facebook RSS
 
 
January 7, 2010
 
Greenpeace: Nintendo, Microsoft Least Green Electronics Makers

Nintendo continues its reign as the least environmentally friendly electronics manufacturer, according to Greenpeace, but Microsoft is approaching that dubious honor as well after dropping two places and becoming the second-worst in this year's "Guide to Greener Electronics."

Nintendo has held the last-place slot for the last eight reports, ever since Greenpeace first added it to the roughly quarterly roundup of manufacturers of PCs, electronics devices, and consoles. Companies are judged on a multitude of criteria, including chemical management, use of PVC, carbon footprint disclosure, use of renewable energy, energy efficiency, and amount of recycling.

While Nintendo is the study's perennial loser, Microsoft also tends to hover around the bottom, this time dropping two places to number 17. Meanwhile, their console competitor Sony scores relatively well with its seventh-place ranking, and iPhone manufacturer Apple is slightly better at fifth place.

"It’s time for a little less conversation and a lot more action on removing toxic chemicals," said Greenpeace spokesperson Casey Harrell in a statement. "Apple is leading and HP is playing catch up, but the lack of action from other companies is ensuring that customers and the environment are still losing out."

But it's cell phone maker Nokia that Greenpeace deems the greenest manufacturer. The Finnish company maintained its top ranking in this report, despite taking a slight point reduction for failing to lobby on behalf of the revised Restriction of Hazardous Substances Directive.

"In 2010, we should see significant developments, with products free of PVC and BFRs in the PC and TV markets," Harrell went on. "Any company failing to achieve this goal is taking a big gamble with its green reputation."

Nintendo was the only company on the list to score "bad" or "partially bad" in every single rated category. Even Microsoft scored "good" or "partially good" in some areas.
 
   
 
Comments

Darren Harper
profile image
This is non-news. Every year Greenpeace puts Nintendo on the list because it doesn't publish its chemical policy. It's not that Nintendo isn't "green," they're just not giving information out to people like Greenpeace, which they have every right not to do.

And this is the carbon copy of what Nintendo responds every year: "... has established Green Procurement Standards for the manufacture of their consoles. These standards require that each component of Nintendo’s systems must not contain hazardous materials, and that Nintendo has strict regulations in place to prevent the standards from being broken."

Besides, when was the last time you threw a Nintendo console away? Those things never break.

Amir Sharar
profile image
Darren Harper said, "Every year Greenpeace puts Nintendo on the list because it doesn't publish its chemical policy."

You're right, and this should be stated in the article. On the other hand, I think that fact alone makes it news. It's been many years now and Nintendo still hasn't released those numbers. They don't have to, but at the same time what do they have to lose?

At this stage, with millions upon millions of DS and Wii units sold (and this number growing at an incredible rate), these sorts of stats matter.

Derric Upton
profile image
Yet another reason to commend Nintendo, as far as I'm concerned. They have absolutely no incentive to disclose any information to the peon pressure group. The sky is not falling.

Daniel Martinez
profile image
What are you talking about? My hat is green and is made by Nintendo!

Jed Hubic
profile image
I think part of why Nintendo may choose not to publish to Greenpeace, may be the fact that Greenpeace isn't a regulating body of any kind and really they set their own rules and standards. They post these lists as a means to sometimes get publicity so why should a company release what they may deem to be private information to a group that really has no pull? I might be off the mark though.

Jay Simmons
profile image
All the real scientists were pushed out of Greenpeace a long time ago by the Fanatical Socialists that overtook the organization in the early 90's. Co-Founder Patrick Moore left Greenpeace for this very reason.

Anwar Wilkerson
profile image
If Greenpeace was an organization that not only criticize the corporate world but also gave insight to solutions as to how they can reduce their carbon footprint, maybe more companies would jump on board and release their number to the organization. But as it is now they only seem interested in being critical and not in being helpful.

Gustav Andreasson
profile image
A global company of Nintendo's size has certain responsibilities imho. The larger you get, the bigger impact on the world you have. Like someone else said; what have they got to loose by making those stats public?
On a side-note: the fact that Greenpeace isn't a government organ is probably what makes them more worthwhile listening to.

And as far as I know, Greenpeace always offers solutions to the people they critizise. It's what differs them from most organizations of their kind - they don't just rant, they try to improve.

Ben Delacour
profile image
I would be surprised if Nintendo finished last if they published their chemical data. The Wii "consumes just 17 watts of energy, compared to the PS3’s 171 watts and his 360 Elite’s 194 watts" (1). It's far more efficient even in vampire mode while checking the network for weather and whatnot (2).

1: Wired article "Wii the ‘Greenest’ of the Big Three Consoles" by Susan Arendt, August 30, 2007

2: Energy Circle: Vampire Power Check: Comparing the Energy Use of Xbox and Wii: http://www.energycircle.com/blog/2009/12/29/vampire-power-check-comparing-energy
-use-xbox-and-wii

Victor Boone
profile image
You know what, good for Nintendo. Who the hell is Greenpeace! It's becoming clear that groups like this are more interested in social agendas than any real science based solutions. If your gullible enough to be led around by the nose that's your problem, leave the rest of us alone. And that's just my humble opinion.

Randall Theil
profile image
If you care about consumer advocacy, you should probably also want to know everything that you can about what Nintendo puts in it's products, regardless of your feelings about Greenpeace.


none
 
Comment:
 




 
UBM Techweb
Game Network
Game Developers Conference | GDC Europe | GDC Online | GDC China | Gamasutra | Game Developer Magazine | Game Advertising Online
Game Career Guide | Independent Games Festival | Indie Royale | IndieGames

Other UBM TechWeb Networks
Business Technology | Business Technology Events | Telecommunications & Communications Providers

Privacy Policy | Terms of Service | Contact Us | Copyright © UBM TechWeb, All Rights Reserved.