Gamasutra: The Art & Business of Making Gamesspacer
View All     RSS
December 18, 2014
arrowPress Releases
December 18, 2014
PR Newswire
View All






If you enjoy reading this site, you might also want to check out these UBM Tech sites:


Going Free Boosts Turbine's  DDO  Revenues 500 Percent
Going Free Boosts Turbine's DDO Revenues 500 Percent
February 26, 2010 | By Leigh Alexander

February 26, 2010 | By Leigh Alexander
Comments
    5 comments
More: Console/PC



Going free-to-play is paying off for Turbine, which says its Dungeons and Dragons Online: Eberron Unlimited has gained over one million new players since its September 2009 launch -- as the game's paid subscriber base has more than doubled.

Turbine took formerly subscription-based DDO to a primarily free-to-play model last year with the Eberron upgrade, unveiling a microtransactions-driven store for in-game content.

The company says that its players transact in the new store at three times the industry average, and that the franchise's revenue has grown 500 percent since the change-over. Turbine did not attach a dollar value to its revenue claims.

Users can still pay a monthly subscription for unlimited access to DDO's content. On the free model, they buy adventure packs, items and account-related services on an individual basis.

"The response from players to DDO Unlimited has been nothing short of phenomenal," said Jim Crowley, president and CEO of Turbine, Inc.

"We’ve known all along how great this game is and by implementing an innovative new model that put the players in charge of how they pay and play DDO Unlimited, we’ve successfully expanded our reach and injected new energy into the game," he continues. "Without a doubt, DDO Unlimited is a hit!"


Related Jobs

Filament Games LLC
Filament Games LLC — Madison, Wisconsin, United States
[12.17.14]

Game Artist
2K
2K — Novato, California, United States
[12.17.14]

Director of Social Marketing
Cloud Imperium Games
Cloud Imperium Games — SANTA MONICA, California, United States
[12.17.14]

Senior Producer
Cloud Imperium Games
Cloud Imperium Games — Austin, Texas, United States
[12.17.14]

Release Engineer









Loading Comments

loader image