Gamasutra: The Art & Business of Making Gamesspacer
View All     RSS
April 23, 2014
arrowPress Releases
April 23, 2014
PR Newswire
View All

If you enjoy reading this site, you might also want to check out these UBM TechWeb sites:

Ubisoft's Wii-Exclusive  Just Dance  Sells 2 Million
Ubisoft's Wii-Exclusive Just Dance Sells 2 Million
March 31, 2010 | By Kris Graft

March 31, 2010 | By Kris Graft
More: Console/PC

Ubisoft's Wii-exclusive music and dancing game Just Dance has sold through over 2 million units to consumers worldwide, the publisher said Wednesday.

By reaching the milestone, Ubisoft said the game is now "the fastest-selling new intellectual property from a third-party publisher on Wii." Just Dance launched in mid-November last year and sells in the U.S. for $39.99.

The game uses licensed music to which Wii players follow on-screen dance moves using the motion-sensing Wii Remote. Just Dance, developed by Ubisoft Paris, allows up to four players to play at the same time.

Since its release the game consistently places in the UK's weekly top 10 unit sales charts and previously held the top spot for several weeks. Although launched in mid-November in the U.S., the game didn't make NPD's monthly top 10 list until January 2010 when it sold 192,000 units. The game sold even more in February, NPD reported, with 275,000 units sold. Ubisoft said the game is "on track to maintain its sales momentum for the month of March 2010."

According to U.S. retail data provided to Gamasutra by NPD Group, Just Dance is the eighth best-selling SKU so far in 2010 across all platforms. It's the fourth best-selling SKU on the Wii so far in 2010.

"The consumer response to Just Dance has been overwhelming," said Tony Key, senior VP of sales and marketing at Ubisoft, U.S. "With Just Dance's success we've seen a renewal of the music video game genre, as this is truly a game that is accessible and enjoyable for everyone."

Related Jobs

Blur Studio
Blur Studio — Culver City, California, United States

3dsMax FX Artist
Sledgehammer Games / Activision
Sledgehammer Games / Activision — Foster City, California, United States

Desktop Support Technician, Temporary - Sledgehammer Games
Vicarious Visions / Activision
Vicarious Visions / Activision — Albany, New York, United States

Senior Software Engineer-Vicarious Visions
Blizzard Entertainment
Blizzard Entertainment — Irvine, California, United States

World of Warcraft - Environment Artist


Sean Currie
profile image

Carl Chavez
profile image
I admit I had fun with it. So many anonymous entities hate it on the Internet, but people in real life seem to enjoy it. I don't understand why there is so much hatred over something that is obviously finding its audience. No, it isn't measuring body movement accurately; no, the scores aren't important; no, there aren't many songs. So? Its audience doesn't care about that stuff. They just want to goof around, probably with either silly kids or copious amounts of alcohol present.

And hey, at least it's a UbiSoft game without evil DRM... :-p

Groove Stomp
profile image
I saw this at the store and was immediately attracted to the cover art, but decided to hold off and read some reviews first. The 4 or so reviews I read unanimously panned the game, convincing me it wasn't worth my time or effort.

Then I played the game at my girlfriend's sister-in-law's house.

I bought the game the next day.

hieu tran
profile image

Carlo Delallana
profile image
The cover is also the instruction manual

Ian Uniacke
profile image
Maybe the experience is missed by reviewers because they aren't playing it with multiple people in a party type situation? I can see this making a big difference. I haven't played the game though, but obviously for this sales pattern to have occured it must be a fun game. The sales pattern tells us that a few people bought it on a whim and had so much fun they told all their friends, who told all their friends and so on. (is it called viral marketing?)

Kirk Williams
profile image
I hate to be a downer, but when it comes to Wii titles I always see a BIG disconnect between reviewers and and the audience that there games are intended for. Maybe these "hardcore" gamers need to take a step off there high horse and remember that some games are just meant to be - dare I say it - FUN!

Amir Sharar
profile image
Carlo: Heheh, that's funny because it's true!

If there is any *facepalm* here it has to be directed to the people who don't understand it's success, and the success of these sorts of games in general, and those that deride the success of such games.

If I could talk to the people who made this game, I'd congratulate them, but also share with them a common complaint I've heard, there aren't many moves.

The answer to that? Make this for Natal and you can have an incredible hit. This game would work well on the Move as well, but the Natal can take this game to another level that could make it's predecessor seem very basic, while retaining the accessibility of the game. My only concern for the Natal, while it may be superior in expanding the gameplay, is whether or not it can achieve adequate multiplayer, because it looks like multiplayer is where this game really shines.

zed zeek
profile image
thats surprisingly low

considering it seems to of been top or near the top of the UK charts for ages, perhaps its a genre that mainly appeals to the poms?

gus one
profile image
In Pomland the majority of Wii owners are families with younger children. So it makes sense this game is popular with them. Unlike elsewhere if you are a 9 year old kid most responsible parents stick to the game age limits so they are limited to Wii stock games and other noddy crap like this game. Not all parents are as responsible but there's a reason why there are not many Xbox/PS3 owners say under 12. Of course price is also a factor for the PS3. You pay dollars we pay pounds but the number after the currency symbol is the same. Welcome to Pomland. So it's Wii or nothing and let's face it young kids like dancing. It's only when they become older, fatter and grow beards and develop a love for strategy games that they expunge their younger dancing days from their memory and pretend they were hardcore gamers ever since they were 5.

Ken Masters
profile image
I saw this game at BestBuy for $30. Once it's down to $20, I'll go ahead and bite.

And really, some of people need to chill. I don't see why many people on the 'net are so upset that this game sold well. People just like to have fun - the snobcore need to realize that gaming isn't serious business to everyone.

Arnaud Clermonté
profile image
This shows how reviewers are out of touch with a huge proportion of consumers.

The worst example I found is IGN's review of Just Dance, written by Sam Bishop.

For example, in his review, he complains several times that the game has no unlockables.

Unlockables in a party game?? It's like he never had a party in his life.

( and he gave the game 2 out of 10 )

There are plenty of angry judgemental dorks on the internet, but they belong to the comments section, not to the review column of a reputable website.

I used to actually trust reviews as a good measurement of how good a game is..

At least Eurogamer gave the game a decent review, but they only did that after the game became a best-seller in the UK.

John Giordano
profile image
This should show third-parties very clearly what values the expanded market looks for in a game.

Critics and high-end consumers want progression, story, and accuracy in control and gameplay. They like the reward of overcoming challenges and sit for many hours at a time playing to achieve this.

The expanded audience wants a variety of experiences, party-friendly gameplay, and don't care so much about accuracy or score. They are more interested in the fun of the experience and the social interaction.

[User Banned]
profile image
This user violated Gamasutra’s Comment Guidelines and has been banned.

Leon T
profile image
@ John

Just Dance sells beside NSMB Wii ( a game with progression, accuracy and gameplay). Just Dance shows third parties how to sell a dance game without a dance mat.

In fact, just about all of the top selling expanded market games have progression, accuracy and gameplay so if third parties take your advice they will just continue to lose money. I think you are right about them not caring about the story though.

@ Bob

Core games have been getting dumbed down ever since they went 3D. Heck most HD games are easier than 8 bit games.Lets not even get into game length. The only thing that makes core games hard for the expanded audience is the controls. For any long time gamer most of the games that come out today are a cake walk compared to what we grew up playing.

[User Banned]
profile image
This user violated Gamasutra’s Comment Guidelines and has been banned.

Leon T
profile image

What do you expect when the goal of a lot of people in the industry is to be more like hollywood? You start getting interactive videos instead of games.

My point is that not every game company and not every gamer is going to go for that. What is really distroying gaming is the mindset in the industry that anything that does not cater to core gamer is bad.