Gamasutra: The Art & Business of Making Gamesspacer
View All     RSS
December 22, 2014
arrowPress Releases
December 22, 2014
PR Newswire
View All






If you enjoy reading this site, you might also want to check out these UBM Tech sites:


Analyst:  UFC Undisputed 2010  Performance 'Below Expectations'
Analyst: UFC Undisputed 2010 Performance 'Below Expectations'
June 3, 2010 | By Chris Remo

June 3, 2010 | By Chris Remo
Comments
    4 comments
More: Console/PC



Despite the stellar sales of its predecessor, THQ and Yuke's' UFC Undisputed 2010 is selling "slower than anticipated," even as UFC pay-per-view television events are performing well, according to Lazard Capital Markets analyst Colin Sebastian.

In a research note released today, Sebastian said the game is "tracking below our expectations at retail," and pointed out that online retailer Amazon discounted the game $20 to $39 after only a week on sale.

As a result, the analyst expects decreased reorders from retailers, and Lazard Capital Markets is decreasing its first fiscal quarter revenue estimates for THQ by $4 million, down to $193 million -- considerably below market expectations of $203 million.

Sebastian noted that factors directly related to Undisputed don't explain the game's poor showing: it has a strong reputation based on the reception of UFC Undisputed 2009, which exceeded 3.5 million units; it has extremely positive reviews, with an average Metacritic score of 85; and UFC itself is doing well. Thus, he postulates that other recent releases like Rockstar San Diego's Red Dead Redemption could be "adding some competitive pressure."

Nonetheless, Sebastian expects THQ to grow in the coming years, thanks to franchises like Volition's Saints Row, Vigil's Darksiders, Relic's Space Marine, and the Dreamworks movie game license.


Related Jobs

Digital Extremes
Digital Extremes — London, Ontario, Canada
[12.22.14]

Producer
CI Games S.A.
CI Games S.A. — Warsaw, Poland
[12.22.14]

Senior Designer
CI Games S.A.
CI Games S.A. — Warsaw, Poland
[12.22.14]

Producer
CI Games S.A.
CI Games S.A. — Warsaw, Poland
[12.22.14]

Senior Programmer









Loading Comments

loader image