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Zynga's FrontierVille Hits 5 Million Daily Users
by Kris Graft [PC, Console/PC]
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June 22, 2010
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Zynga said Tuesday that FrontierVille, its latest social network game, hit 5 million daily active users late Monday following its introduction on Facebook on June 9.
The Western-themed FrontierVille is the first game from Baltimore, Maryland-based Zynga East, led by Zynga chief designer Bryan Reynolds, whose past design efforts include Civilization II and Rise of Nations.
By comparison, Zynga's largest current game franchise, FarmVille, released in June 2009, has over 80 million monthly active users on Facebook.
Privately-held Zynga has raised hundreds of millions of dollars in funding. Most recently, the company raised a ¥13.5 billion ($147 million) investment from Japanese telecommunications and media corporation Softbank.
Zynga is taking its properties beyond Facebook and the PC. The company is expanding its business to other platforms, as the developer announced this month that FarmVille is headed to iPhone, and domain names indicate that it is also headed to iPad and Android.
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Are people really that baffled that a new game they make gains so much in so little time? Well, let me explain this phenomenon;
Zynga games have built in a mechanism in their game designs that benefits cloners (players that make fake accounts in order to gain an advantage in said game) and because they cross promote, every cloner out there uses cross-app trading to maximize the use of their clone farm (a series of fake accounts used in order to gain a significant advantage in the game) and when a new game comes out, every clone farmer incorporate the new game into their clone farms. Some of these players have also made or purchased programs to automatically play the game for them. This is seem mostly in competitive games were a single player can use their bot army (a clone farm directed by automated programs to accomplish repetitive tasks or to gain a competitive advantage) to gang up on a target.
Zynga will always gain "millions of DAU" with their latest game. That is what happens when you design your game for cloning in order to inflate your numbers to be bigger than what they are and deceive investors that do not know any better.
P.S.
BTW, the most notorious cloners play Zynga Poker, and no matter how many accounts Zynga deletes, they will keep springing up just as long as they insist in keeping their cloner friendly designs.