Gamasutra: The Art & Business of Making Gamesspacer
View All     RSS
February 9, 2016
arrowPress Releases
February 9, 2016
PR Newswire
View All

If you enjoy reading this site, you might also want to check out these UBM Tech sites:

 StarCraft II  Tops 1.5 Million Units In Two-Day Sales
StarCraft II Tops 1.5 Million Units In Two-Day Sales
August 3, 2010 | By Leigh Alexander

August 3, 2010 | By Leigh Alexander
More: Console/PC

Blizzard's StarCraft II: Wings of Liberty sold 1 million units its first day on sale and 1.5 million units in its first 48 hours -- which handily makes it the best-selling PC game of 2010, and according to the company, the new record-holder for the fastest-selling strategy game of all time.

The game launched globally to much anticipation on July 27 in North America, Europe, South Korea, Australia, New Zealand, Russia, Brazil, Chile, Argentina, Singapore, Indonesia, Malaysia, Thailand, the Philippines, and the regions of Taiwan, Hong Kong, and Macau. According to the company's announcement, more than 8,000 store locations -- 3,000 of them GameStop stores -- held midnight launch events.

"We launched StarCraft II in 11 different languages and on 5 different continents because we wanted to make sure as many players as possible were able to log on and play on day one," says Blizzard CEO Mike Morhaime.

Analysts have predicted that StarCraft II will likely become one of its publisher's bestsellers, with as much as 7 million retail units of the game in Activision's first fiscal year, which ends in December. It could also be the publisher's most profitable; Janco Partners' Mike Hickey forecasts $350 million in sales for the publisher and $171 million in operating profit -- assuming a 45 percent operating margin, while Signal Hill's Todd Greenwald suggests a 50 percent margin.

The original StarCraft, released in 1998 is itself widely considered to epitomize the best of the genre.

Related Jobs

Industry Games
Industry Games — Gilbert, Arizona, United States

VFX Artist
Insomniac Games
Insomniac Games — Burbank , California, United States

Senior Engine Programmer
Six Foot, LLC
Six Foot, LLC — Houston, Texas, United States

Data Analyst
Concept Art House, Inc.
Concept Art House, Inc. — San Francisco, California, United States

Mobile Game Product Manager

Loading Comments

loader image