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In-Depth: Xbox Live Arcade Sales Analysis, July 2010
In-Depth: Xbox Live Arcade Sales Analysis, July 2010 Exclusive
August 11, 2010 | By Ryan Langley




[As Summer of Arcade kicked off with titles like Limbo, GamerBytes editor Ryan Langley offers charts and leaderboard data to get an idea of which titles are hits on the service this summer.]

In Xbox Live Arcade's history, July 2009 was bolstered by the release of Battlefield 1943, Secret Of Monkey Island and the second coming of the Summer of Arcade promotion.

Conversely, July 2010 saw six new releases – Monkey Island 2: Special Edition from LucasArts, and Blacklight: Tango Down from Zombie Studios and Ignition Entertainment, Deadliest Warrior: The Game from Pipeworks and Spike TV, DeathSpank from Hothead, plus the first two new titles for Summer of Arcade in 2010, Playdead's Limbo and Vector Unit's Hydro Thunder Hurricane.

Make A Monkey Out Of Me

The first Monkey Island’s Special Edition was released on July 15th 2009 – and in its first three weeks, we saw 66,000 players added to the Leaderboard. Despite Monkey Island 2's larger budget, and possibly larger fan base, the game only added 29,398 players in a similar time frame.

However, unlike the original, Monkey Island 2 was not a timed exclusive. The game was also released on PlayStation Network, iPhone and iPad in the same week, so it’s quite possible that consumers picked it up on another device. The PlayStation Network version only supports the top 1,000 players on the Leaderboards, so we’re unable to follow it.

Zombie's Blacklight: Tango Down did remarkably well – nearly 50,000 players in the first week and almost 100,000 players by the end of the month. For a game that requires an online connection, it means 100,000 Xbox Live Gold subscribers were hungry for a new shooter. It might not be selling a million like Battlefield 1943 last year, but it’s still a strong performance, and the title will likely continue to trot along for a while – well, at least until Halo: Reach in September.

xblajulynewreleases.jpg


Deadliest Of All Spanks

The last two releases before the Summer of Arcade promotion were Deadliest Warrior, the first game published by Spike TV's entertainment division, and DeathSpank, Ron Gilbert and Hothead Games’ action-RPG.

DeathSpank did quite well, with over 34,000 players in its first week on the Leaderboards, and a total of 62,638 players by the end of the month. This is already triple what the second episode of Penny Arcade Adventures sold, and nearly as many as the first – though the first was also 400 Microsoft Points more expensive. The game was also released worldwide on PlayStation Network in the same week.

The most surprising game this month was Deadliest Warrior – a 3D fighting game loosely based on the gonzo TV series. Despite some poor reviews and a Metacritic rating of 58, the game has sold remarkably well. It was still the third-best-selling title in its third week, and while we don’t have single-player Leaderboard statistics, we do know that at least 70,000 people have played at least one game online, which is an amazing feat and beyond expectations.

One major reason for this could be advertising – Spike are in the unique position of owning a television network, and are promoting the game through Deadliest Warrior and through advertisements – a first for an Xbox Live Arcade title.

In the Beginning, There Was Limbo

The Summer of Arcade began in the third week with Limbo, the IGF-winning puzzle platformer from Danish developer PlayDead Studios. In its first week of release it added 160,000 players to the Leaderboards, with a total of 240,000 in the first two weeks.

In comparison to the previous Summer of Arcade, ‘Splosion Man had only 70,000 in its first week of sale, and TMNT: Re-Shelled had 80,000. Trials HD was able to garner 246,000 players over 3 weeks, while Limbo has done the same in just two, an incredibly impressive feat.

Rock You Like A Hurricane

The final new release was Vector Unit's Hydro Thunder Hurricane, something of a sequel to the 1999 arcade racer originally created by Midway. In its first week it added 53,563 players to its Leaderboards – less than Limbo, but still a great start.

xblajuly2010top20.jpg


The Top 20

Of the four weeks that we covered in July, only two of those weeks had Top 20 lists available through MajorNelson.com.

EA’s RISK: Factions continues to be an amazing seller after its release in July. It added an additional 41,000 players to its Leaderboards over the month, and now sits with 105,227 players total, a great feat for the strange alternative take on a classic board game.

Smart Bomb's Snoopy: Flying Ace saw a more significant drop, and fell off of the Top 20 entirely -- it added 11,671 players during the month for a total of 77,805. Earthworm Jim also saw a drop-off with 9,915 players in the month, for a total of 57,321 players.

One game you might find odd among these is Sonic & Knuckles – for some reason it retained its discount price, at 240MSP instead of 400MSP and remains that way as of press time.

xblajuly2010dotw.jpg


Deals Of The Week

There were 5 Deals of the Week during July – however, we were only able to follow three of them.

The first deal was a collection of four titles – Death By Cube, Scrap Metal, Afterburner Climax and Mega Man 10. The first two sold several times more than they had been regularly selling, but were still unable to hit the Top 20. After Burner Climax and Mega Man 10 cannot be followed by Leaderboard stats, but they both did hit 3rd and 4th place on the Top 20 respectively.

The second deal was just for South Park: Let’s Go Tower Defense Play, a title that has been on sale an awful lot since its release. For its week on sale, it added 13,123 players to the Leaderboards, and now nears 180,000 players total since its release a year ago.

xblajulydlc.jpg


Downloadable Content

No new DLC this month, but we do get to see how the older DLC has been selling. The new Defense Grid maps have been slowly declining in sales – not spectacular, but will they will continue to trudge along for another month or two. The Toy Soldiers DLC has done okay as well – it’s no Trials HD DLC, but then what is?

The Little Big List

While we’re not following every single Xbox Live Arcade title each month, we do still continue to look at Leaderboard statistics for a selection of games – those that will likely appear in the Top 20 lists during the month. Here, we’ve compiled each game we’ve followed and their Leaderboard statistics for each week, as well as their total for the month, their all time total, and their current Metacritic rating.

xblajuly2010lbstats.jpg


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