Gamasutra: The Art & Business of Making Gamesspacer
View All     RSS
November 23, 2014
arrowPress Releases
November 23, 2014
PR Newswire
View All






If you enjoy reading this site, you might also want to check out these UBM Tech sites:


Microsoft Hopes To Trump Chinese Xbox 360 Ban
Microsoft Hopes To Trump Chinese Xbox 360 Ban
August 10, 2010 | By Colette Bennett

August 10, 2010 | By Colette Bennett
Comments
    4 comments
More: Console/PC



Microsoft has not been able to sell the Xbox 360 in China thanks to China's Ministry of Culture edict, but that may be about to change.

The regulatory edict, issued in the year 2000, prohibits sales of video game consoles and accessories in the country by any company or individual. Prompted by parental fears of youth spending too much time playing video games, it's prohibited consoles like the Xbox 360 from addressing the market in China -- which has, as a result of the ban, flourished on the booming online game business.

According to a report in China Trade Information, a key Microsoft China official commented during a recent game forum that the company is working with a Chinese regulator in hopes of bringing the Xbox 360 to China.

Zhang Yaqin, Microsoft's corporate vice president, commented on the possibility of the console's sale in China to Shanghai Daily during the China Digital Entertainment Summit Forum, saying there is no current timetable for a launch because all decisions rest on the approval of several government bureaus.

Zhang also said that overseas sales of Xbox consoles have reached over 40 million units. Microsoft products are currently manufactured on the mainland and garner $4 billion in annual export profits.

Nintendo has also indicated its intent to sell the Wii in China, although it is not legally available there as of yet. In the meantime, the console gray market in China is still going strong, showing 2-3 million units sold as of 2009. The only legally distributed console available in China is the iQue, which was based on Nintendo 64 hardware and was released in 2003.



Related Jobs

Infinity Ward / Activision
Infinity Ward / Activision — Woodland Hills, California, United States
[11.22.14]

Lead Game Designer - Infinity Ward
Cloud Imperium Games
Cloud Imperium Games — Santa Monica, California, United States
[11.21.14]

Technical Artist
Petroglyph Games
Petroglyph Games — Las Vegas, Nevada, United States
[11.21.14]

Environmental Artist
Nintendo of America Inc.
Nintendo of America Inc. — Redmond, Washington, United States
[11.21.14]

Software Business Development Manager, Licensing









Loading Comments

loader image