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Blizzard: StarCraft II Sells 3M Units In First Month
by Kris Graft [PC, Console/PC]
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September 1, 2010
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Real-time strategy game StarCraft II sold over 3 million units in its first month worldwide, publisher Blizzard said Wednesday, as the game continues its reign as PC leader in retail game sales for 2010.
The July follow-up to 1998's original StarCraft sold 1 million copies day one and 1.5 million units in its first two days, the publisher said, citing a mix of company records, public data and reports from distributors. Blizzard said it's the fastest-selling RTS game of all time.
The game launched worldwide on July 27 in most major territories. During its opening month at U.S. retail alone, the game sold 721,000 units according to NPD Group, not including digital download sales via Blizzard's Battle.net.
NPD Group said the game drove a 103 percent year-on-year rise in PC game dollar retail sales during July in the U.S.
In emerging regions such as Brazil and Russia, Blizzard offers the game at a lower price, but after 60 days users have an option to pay a monthly fee to continue to play the game. Gamers in those regions also can by the game with unlimited access for the standard U.S. price of $60.
"We appreciate all the enthusiasm that players around the world have shown for StarCraft II," said Blizzard Entertainment CEO Mike Morhaime in a statement. "It was important to us to deliver an overall gameplay experience that was accessible, balanced, and fun, and it's been gratifying to see how strongly the global community has already embraced the game."
Media giant and Activision Blizzard parent Vivendi on Wednesday announced a dip in quarterly profits for the June period, but raised its outlook for the full year thanks to video game growth.
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However it is a good and polished game and I can understand why 3M units were sold; a decade of patience is a lot... What will be Diablo 3? Diablo 2 with 3D graphics and make you feel that it is a new game but ultimately the same?
^That tells me they're referencing units sold as they would only need to consult their own records to determine a units shipped number.
http://online.wsj.com/article/SB1000142405274870346730457538344334307 1562.html?m
od=googlenews_wsj
3 million copies at $60 a pop is $180 million. Or am I not understanding your comment about a long ways to 100 million?
Anyways, I would have bought this game if it had a $49 price point, so now I'm just waiting for the price to drop a bit.