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Xbox Live Gold Subscribers Average 3 Hours Per Day On Service
Xbox Live Gold Subscribers Average 3 Hours Per Day On Service
November 12, 2010 | By Simon Parkin

November 12, 2010 | By Simon Parkin
More: Console/PC

Microsoft has claimed that Gold subscribers to the corporation's Xbox Live average three hours per day on the online service.

Addressing the BMO Capital Markets Annual Digital Entertainment Conference in New York yesterday, Dennis Durkin, COO and CFO of Microsoft’s Interactive Entertainment Business, said that 40 percent of that time was spent using non-gaming services such as

More than half of Xbox Live’s 25 million users are paying subscribers, Durkin said at the event (as reported by Joystiq). “Those are very, very engaged customers, which is good business," he added.

In a speech further covered by Gamasutra yesterday, Durkin also announced that Xbox Live's digital transactions business -- downloadable content, XBLA games and Games on Demand -- is now larger than its subscriptions business.

Content is the key driver to Xbox Live's success, he said, so "obviously, the majority of the revenue that we get in this segment of our business, we share with our partners."

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Joe McNeely
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I believe they mean to say that 40 percent of the time is using the service netflix. I don't think Last FM gets used that much since it won't stream in the background of the experience...might as well just use an MP3 player or flash drive to put music on console.

Bryson Whiteman
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I assume that 40% includes all non-game related services combined. Netflix,, Facebook, Twitter, ESPN, etc.

I use from time to time. It takes practically no effort to put on some background noise so it's a good feature. It would be much more useful if it could run in the background though.