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October Software:  Medal of Honor  Sells 1M,  Tony Hawk  A 'Virtual No-Show'
October Software: Medal of Honor Sells 1M, Tony Hawk A 'Virtual No-Show'
November 17, 2010 | By Leigh Alexander

November 17, 2010 | By Leigh Alexander
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More: Console/PC



Six percent software revenue growth at retail was one of the few spots of positivity in October's NPD results -- and yet it's less than half of what some analysts, like Cowen and Company's Doug Creutz, were expecting to see.

According to Creutz, it's "weak follow-through" for key September releases Halo: Reach and NHL 11 that helped create the disappointing results, alongside a below-expectations performance for Electronic Arts' Medal of Honor -- that title sold just over 1 million units during the month, roughly half a million below Creutz's expectations.

The analyst says Activision's DJ Hero 2 sold 59,000 units during the month, a "disappointing" launch, while Tony Hawk: Shred was a "virtual no-show" with only 3,000 units sold -- although it did debut only on October 26th. Overall, Activision saw sales down 28 percent year over year, according to Creutz.

Even with disappointments for NHL 11 and Medal of Honor, EA's software sales grew 17 percent year over year in October. EA Sports MMA sold 45,000 units, and the Madden NFL franchise is down 18 percent year over year.

THQ saw the biggest year-over-year plunge, down 36 percent on a tough comparison for WWE Smackdown vs. Raw, although as Creutz notes, last year's title saw 12 days of sales during the month versus only five this year.

Publisher Take-Two's titles are seeing strong performance, however: NBA 2K11 sold 1.15 million units in October, twice what the previous installment did last year. Creutz indicates this is, "most impressively, 60 percent more than last October's combined sales for NBA 2K10 and NBA Live 10."

Looking to November, Creutz expects a high single-digit decline for software sales, with much of the growth burden resting on the shoulders of Call of Duty: Black Ops. "Our November estimate assumes a high-single digit decline for Call of Duty: Black Ops vs. Modern Warfare 2," he says. "We believe Black Ops continues to trend above last year, but the key Thanksgiving shopping period remains ahead."


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Comments


Jamie Mann
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Blimey. if those numbers are correct, then DJ Hero II looks bad, but Tony Hawk is a catastrophe...



In other news, it's interesting to note that on amazon.co.uk, Guitar Hero 6 has already dropped to 22.00 GBP (from an RRP of 44.99 GBP) - and for a short while, the HMV high-street chain was selling the game+guitar bundle for just 49.99 GBP!

John Paul Zahary
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Wow, that's crazy! However, after playing Medal of Honor, I do understand. MMA I can understand as it continues to gain a strong audience (video games or not).



The emergence of Call of Duty BOPS against a game with unfortunate shortcomings like Medal of Honor probably stopped additional sales, however, Creutz is correct that Thanksgiving/Black Friday is right around the corner.

Lo Pan
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Skating games are officially being lowered into the ground...

Ujn Hunter
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I don't know about you... but the last skateboarding game that I cared about was Tony Hawk Pro Skater 2... that was a PS1 title I believe... that was a looong time ago. NHL 11 is the only game in this article that I bought.

Andre Gagne
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FYI: skating games might not be aimed at us, much like the MMA or WWF games...



It's funny, I predicted that Medal of Honor wasn't going to do well, I suspected its target audience is already busy with Modern Warfare 2 and was probably anticipating Black Ops as well, toss Halo Reach into the mix and that's a tough lineup to try and compete against. This gets even worse when you consider that most of the above games are heavily multiplayer based thus extending their perceived lifetime for a few months at least.

Adam Bishop
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I'm disappointed to see that the excellent Castlevania: Lords of Shadow didn't chart at all, given that it came out at the beginning of the month and would have had a full month of sales going for it.

John Paul Zahary
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Agree with you as well - I only played the demo but was thoroughly impressed with the Devil May Cry aspects and the overall feel of the game.



However, unless I was browsing through the Live demos or just passing by in the stores, I would have never knew that it existed if I was not looking for it.

Russell Carroll
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Sad more people didn't pick up NBA Jam. It's one of the best same-console multiplayer games ever made.

We've been having silly amounts of fun with it both here at the office and at home since it was released.



With the deep discounts next week maybe more people will experience the thrill of slamming down the Wii remote to do crazy dunks on the heads of unsuspecting defenders. Motion controls have rarely felt so satisfying ;).

Leon T
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EA's stupid PR killed many sales for NBA Jam. People were confused as to what they were getting. Are you buying a full game or an over priced XBLA game on a disc? Then you have no online for the Wii game the HD games looks to be either quick ports of the Wii game or quick add ons to the PSN/XBLA games there were going to come free.

Ian Uniacke
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Yeah I agree. EA totally screwed up by not sticking to their guns.

Russell Carroll
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Definitely agree with the problems, just sad for the results. I hate to see great games being missed out on by gamers in general :).

John Paul Zahary
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Agree with that too - most people did not know what they expected. I also ran into people that were more prone to go with 2K11 with the Jordan and sim style experience...waiting for Jam to go down in price (which it actually is for Black Friday next week).

DanielThomas MacInnes
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I do agree about NBA Jam, but I'm still peeved at the way EA handled things and mistreated the Wii audience. They should have simply announced the title for all three platforms, instead of the deceptive "exclusive" schtick. That said, I do agree that it is an excellent arcade game, and goodness knows I love arcade games.



I would also remind everyone that we're in a very bad economy, and there just isn't much money to go around. I know there are far more Wii games that I want than I can afford. It will take me well into next year to grab them all...and by then I'm sure I'll find a few hidden gems among third-party titles.



It's unfortunate if these games don't sell, and it's doubly ironic that the Wii finally has an excellent year for third-party videogames. Now that everybody brought the goods, we're broke!

Jerry Hall
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I loved NBA 2K11. Jordan mode is nothing but spectacular. Reliving all those great Jordan moments is new to any NBA game. Unlocking all those Nike Jordan shoes is an excellent carrot and stick.

Buck Hammerstein
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the Skate series is actually a great new direction for this genre, more attention to small details and really skill based tricks that require practice to pull off. EA's Skate marks the path that Tony Hawk should have evolved into rather than the plastic-deck-that-doesn't-really-work course.



EA used to be the bad "evil" company but now has seen growth in software sells while the current "evil" Activision is seeing sales reduced from the same period last year... good job Kotick!!! celebrate by playing Guitar Hero 92 while balancing on Tony Hawk's contract ;)

Aaron Casillas
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MOH needs to go in a different direction and space; open world and system integrated cinematic moments. If MOH had the space that Just Cause 2 had and dropped you off as a Tier 1 operative in the middle of nowhere, that would get my juices flowing!

Mark Harris
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That does sound exceptionally appealing. Let us create our own drama. Have a huge operational area with a ton of small missions littered around that can contribute to a larger, overarching goal.



I like it!

DanielThomas MacInnes
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Of course, it goes without saying that NPD Group's new method of ranking top sellers is absurd. And you would think that Nintendo would somehow rebel and release sales numbers for individual titles. This method of grouping games has effectively shut them out.

Merc Hoffner
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Perhaps Nintendo knows it's a futile battle to fight. NPD has boxed themselves into a position of irrelevance, so these new 'numbers' don't make a difference in the real world. The only people who really care what NPD has to say nowadays are almost uniformly the same people who ignore Nintendo as a matter of principle.



I wonder if this 'grouping' will be applied evenly in the future? If the Force Unleashed II on NDS is tagged right along with the PC (basically two completely different games), then shouldn't the next console Mario Kart be combined with the next portable Mario Kart? The same for NSMB? I wouldn't like to be a 3rd party standing against those freight trains.


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