Gamasutra: The Art & Business of Making Gamesspacer
View All     RSS
July 23, 2014
arrowPress Releases
July 23, 2014
PR Newswire
View All





If you enjoy reading this site, you might also want to check out these UBM Tech sites:


MindJolt Releases Advertising, Monetization API For Third-Party Devs
MindJolt Releases Advertising, Monetization API For Third-Party Devs
November 18, 2010 | By Eric Caoili

November 18, 2010 | By Eric Caoili
Comments
    Post A Comment
More:



Social gaming platform MindJolt has announced AdJolt, a new monetization product designed to help third-party studios optimize their advertising and virtual currency revenues on its network.

AdJolt offers APIs which the company says will provide "a full service advertising and virtual currency solution" for monetizing third-party studios' content. Mindjolt takes a 50 percent cut from AdJolt revenues, though the company claims developers who have converted to the platform are reporting exponential increases in their revenue.

Independent Flash game developer Adam Jones Productions (Word Builder, Word Drop 2) says it's seen a 50 percent to 70 percent increase in revenues from AdJolt over its previous advertising solution. The studio adds that it's seeing the highest monetary returns per play from MindJolt.

"Small game developers can build big businesses on MindJolt," says MindJolt chief executive Chris DeWolfe, formerly the CEO of MySpace. "We reward their high quality games with the highest possible financial return -- putting real money in their pockets."

DeWolfe, who acquired the social gaming platform with two other MySpace founders in March, added, "MindJolt's new advertising solution cranks up the cash flow: Developers simply borrow a few lines of codes to make more money with every game play."

MindJolt operates a collection of gaming sites and applications, each acting as a portal for more than 1,300 titles from independent casual and social game developers. Its network currently reaches over 20 million users, and its Facebook app has around 11.7 million monthly players.


Related Jobs

2K
2K — Novato, California, United States
[07.22.14]

Level Architect
Cloud Imperium Games
Cloud Imperium Games — Santa Monica, California, United States
[07.22.14]

Art Outsourcing Manager
Respawn Entertainment
Respawn Entertainment — San Fernando Valley, California, United States
[07.22.14]

Senior Systems Designer
Petroglyph Games
Petroglyph Games — Las Vegas, Nevada, United States
[07.22.14]

Senior Unity Artist










Comments



none
 
Comment: