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In-Depth: Xbox Live Arcade Sales Analysis, October 2010
In-Depth: Xbox Live Arcade Sales Analysis, October 2010
November 23, 2010 | By Ryan Langley

November 23, 2010 | By Ryan Langley
More: Console/PC

[GamerBytes editor Ryan Langley examines chart and leaderboard data on the latest titles on Xbox Live Arcade extrapolating which titles were hits or misses during October on the service.]

Xbox Live Arcade's Game Feast has ended, but a lot of big-hitting titles were released during October regardless -- Sonic 4, Comic Jumper, Pinball FX 2 and more.

This month also came at a price for chart-watchers. With Microsoft being so busy with the upcoming release of the Kinect peripheral, Xbox Live's Major Nelson, aka Larry Hryb, was unable to reveal any Top 20 lists. This means several titles such as Costume Quest were unable to be followed by any means at all.

Still, we've done our best to show just what went well and what fell to the ground, and how publishers and developers alike can help make their games do better on the Marketplace.

Not All Smiles

The first title in October was Comic Jumper: The Adventures of Captain Smiley developed by Twisted Pixel, the studio behind big Xbox Live Arcade hits The Maw and ‘Splosion Man.

With such "indie credibility" and the backing of a promotion like the Game Feast, you'd hope for high sales, but Comic Jumper appears to have hit a little below expectations.

The Maw, two years later, currently sits at about 160,000 players total on its leaderboards, while ‘Splosion Man sits at 330,000.

In four weeks since its launch, Comic Jumper has been able to garner 40,129 players. Even if you consider that Comic Jumper was $5 more than either of those two titles, it’s still a little down -- although its longevity may yet redeem it.


Sonic Ignition

Week two showcased two new games – Sega's Sonic The Hedgehog 4 and Visceral's Dead Space: Ignition. Neither title was able to give us a good indication for their sales via Leaderboards, due to their Leaderboard implementation – Sonic 4 has Leaderboards for every level, but they’re only ever uploaded when a player checks the Leaderboards themselves. Same with Dead Space – Leaderboards are only shown per level if the player plays the level by choosing it via the Leaderboard menu.

Still, Sonic 4 was able to add 15,728 players in its first week for a total of 22,698. The sales itself would be quite a bit higher -- potentially two or three times, we might guess -- considering the requirements. Dead Space was too difficult to tell, and it’s a shame that we don’t have the Top 20 to deal with.

This week was also meant to be the release of Pinball FX 2, but that was delayed for two weeks.

Costume Of Meat

Usually when Microsoft has a promotion, nothing else is allowed to release at the same time. This year their hand was a little forced, meaning the second-to-final week of the Game Feast was host to three new titles.

Team Meat's Super Meat Boy was released to critical acclaim and a temporary “first players” discount for the first month to $10, down from $15.

In its first week it added more players than Comic Jumperdid in the whole month, and in two weeks had added 62,598 players to its Leaderboards. It’s not quite Limbo numbers, but it’s certainly a swift pace, and nothing to sneeze at for the two-man development team.

Dream Chronicles was pretty much the opposite of Meat Boy in every way. Very few people knew of its impending release, and almost nothing had been said of its existence since February. It’s also the third worst rated XBLA game on Metacritic, behind Namco’s NBA Unrivaled and the free Yaris title.

That allowed the game to only get 626 players to appear on the Leaderboards in the first two weeks. It’s no wonder Hudson kept quiet on the title. Publishers need to be cautious on what they pick and choose on the digital front. Not just anything will do, and I'm not sure what Hudson saw in bringing the game over to the XBLA.

Double Fine and THQ's Costume Quest is an unfortunate title for us in terms of tracking. It’s received positive reviews, and was released just before Halloween, but we can’t examine sales at all.

The game contains no Leaderboards whatsoever – something that had previously been a requirement of all games on XBLA with a few exceptions. Costume Quest now joins Watchmen: TEIN and a couple of others as a game with no ability to tell your friends that you own the game. Since we also didn’t get any Top 20 statistics, we don’t know how it did in any regard.

Four Games Enter, One Game Leaves

In a very rare move, four new titles were released on the week of October 25th – but only one game truly had awareness before its release.

Zen Studios' Pinball FX 2 was released in a very odd package. Those with the original Pinball FX could simply import all their old tables for no charge, so they didn’t have to actually pay for anything. The four new tables were available in a package for $10. For the new package, we saw 19,394 new players -- more on this in the dedicated section below.

The three other titles were Haunted House, Bloody Good Time and 3D Ultra Minigolf 2. All three had been announced but no date had been set – Microsoft’s promotional team didn’t even know that ImaginEngine/Atari's Haunted House and Outerlight/Ubisoft's Bloody Good Time were even releasing this week. In fact, both titles came out a day afterwards for unexplained reasons.

Bloody Good Time only has Leaderboards for ranked games, so the statistics are far lower than these show, since it’s a game based so much on player matches. But it doesn’t look that good. Ubisoft barely did anything to promote the game, and such a unique and strange game needs that support – it’s what the publisher is meant to do. It’s no Battlefield 1943 or Monday Night Combat, but it should have got a better shake than it did. Notably, few major websites got around to reviewing it.

Haunted House also got no publicity before its release, much like Atari did with its previous release of Blade Kitten. The game currently has a 47 on Metacritic, so it’s not surprising that it didn't do well.

The Wanako-developed 3D Ultra Minigolf 2, again, was similar in that it was barely talked about prior to launch, this time Konami didn't do enough to promote the title. Only a single website that Metacritic follows has even reviewed the game, and that’s a failure on both the developers and the PR department. For its first week it added 2,112 players to the Leaderboards.


The Pinball FX Effects

So with the release of Zen's Pinball FX 2 there was the ability to import your old tables from Pinball FX 1 into the new version. These statistics include both the people who imported from the original and those who picked up the DLC right now.

There were 19,394 people who played the new tables for Pinball FX 2 in the first week, but Pinball FX 2 also contains the “Superscore” function – which shows anyone and everyone who bought anything within the application. That shows 46,748 players having either bought or imported something from PFX1 and PFX2. 30,525 players imported or bought the Pinball FX 1 tables.

All the original DLC tables were bought or imported as well in the new app -- ranging from 13,000 to 20,000 users in each. Pinball FX currently has over 400,000 people on the Leaderboards, and you’d think many of them would at least try out this new application - but maybe they'll migrate over time.

On other new DLC, Hydro Thunder Hurricane also released its first piece of downloadable content. Only 2,256 players show up currently, but for them to show up they need to be played in single player, and this requires you to unlock all other tracks beforehand.


Others To Watch

Without the Top 20 for October, all we have is our own statistics for the Xbox Live Arcade Leaderboards. There wasn’t even an XBLA-based Deal Of The Week either.

Bigger winners for the month were Sonic Adventure, which was able to cross the 50,000 player line. We also saw a smaller increase for Lara Croft thanks to the addition of online multiplayer, but it wasn’t a very big bump. It seems that people who bought it back in September haven’t given it a shot online yet.

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Joe McNeely
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Not sure how others feel but I think the biggest mistake Microsoft made besides releasing a faulty console is the limited hard drive space that originally came with the xbox 360, the $100 premium of a 20GB HDD and the price issues they had throughout the console life cycle. I would buy XBLA games, but I have no hard drive space, and I refuse to buy a new xbox 360 to get a new hard drive, or pay the exorbinate amount of money they want for the peripheral. $100 for 120GBs isn't horrendous, but it isn't exactly market value either.

Ujn Hunter
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You can use up to 16gb (x2 so 32gb total) of USB thumb drives now you know. Just a thought.

Marcus Miller
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Nice job bashing the 360, joe. Spoken like a true PS3 fan. If you really own a 360 then you'd know that you can plug in any USB flash drive up to 8GB.

Ujn Hunter
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It's 16gb actually (x2) however I'd stick to the MS recommended brands as I've had problems with cheap thumb drives.

Joe McNeely
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I have owned a 360 since launch. I have been an xbox live member since the third phase of the BETA (October 2003), I own more than 60 360 games. I only own 15 PS3 games. Not to bash the 360 outright, just saying MS gave a very limited HDD (13 GBs useable space, not 20GBs) to their hard core audience.

Unless they bought a new 360 because of RROD (I've had it 4 times) they probably haven't upgraded their HDD due to the ridiculous cost practices by MS. Same can be said for the wifi adapter (finally included in new 360's)

Given limited HDD space most consumers who bought the original 360 and who are the most likely to want to buy XBLA games won't because of space constrictions. I personally will not use a flash drive in my 360, every USB slot is taken.

1) goes to HD DVD Drive (adds one USB port), 2nd goes to Vision Camera (never use, but still plugged good excuse why) 3rd goes to play and charge kit (rechargeable batteries no longer hold charge), and 4th goes to charger for wireless headset. (5th is used by wifi adapter...5th spot only available due to HD DVD drive being plugged in)

Yes I could remove my camera and have space for a USB stick, but I won' a consumer MS screwed themselves by not offering a reasonably priced HDD, or easy solution for changing over licensing for DRM (which I know the hard way due to multiple RROD)

Ujn Hunter
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You could also use a USB Hub dude.

Ujn Hunter
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I personally don't buy XBLA games priced higher than 800 MS Points ($10). I'm not a huge supporter of Digital Downloads. So games like Cosmic Jumper (even if it's 10/10 crazy awesome game!) won't be purchased until it hits $10 or less. Pinball FX 2 is my all time favorite XBLA game to date! I love it.

Matt Small
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Ujn, what's your reason for a hard $10 limit? Granted there are some truly bad games available for download -- but that's true for XBLA, PSN, WiiWare, and boxed games as well. And in my experience when you compare the value you get from some of these games even at $15, it's an amazing amount of gameplay and fun compared to what you get from a full retail game at $50 or $60.

Seems to me downloadable games are just the same as anything else. There are some that are worth more than the $15 price tag -- and others that aren't worth even $5.

Kim Pallister
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It's bad enough that in the digital distribution space devs are highly dependent on the platform vendor for marketing/awareness of their titles, but when reading something like this:

>Microsoft’s promotional team didn’t even know that ImaginEngine/Atari's Haunted House and Outerlight/Ubisoft's Bloody Good Time were even releasing this week. In fact, both titles came out a day afterwards for unexplained reasons.

Wow. Must be painful for those developers to work hard on their games only to see MS fumble the ball like that. (My guess is that someone in the management ranks made a call to push them out in time for Halloween, and then didn't inform marketing properly, but that's just a hunch).

@Joe: I beleive you can delete the titles you don't play frequently, and re-download them later at no cost. Draw your own line on time vs money trade-off.

Ujn Hunter
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Re: Re-downloading - Use this at your own risk. I know Sony pulled Outrun Online from their servers recently so even if you purchased that on PSN, if you deleted it for any reason, you're SOL. Microsoft pulled the XBL plug on the original Xbox this past year so keep that in mind when buying Digital Downloads. Some point in the near future you'll no longer be able to download them.

Marcus Miller
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Can't you buy one of those cable on the internet to back up 360 hard drive stuff to your PC or burn it to disc?

Ujn Hunter
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Sure, but it won't backup the DRM "key" files that your Xbox 360 needs to allow you to use your downloaded games/content. If your Xbox 360 dies you're SOL again because you have no way of getting those "keys" onto your new Xbox 360.

David Clair
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Actually the liscense transfer process is quite easy... (had a launch system die out of warrenty), bought a hard driveless arcade plugged in my old hard rive, let Microsoft know this via their website that i had a new system and i was all set (if i was logged into live), if i wanted access to all of my content offline.. it was a simple trip to download history to redownload the liscense.. not a big deal at all..

Joe McNeely
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I've had a hard time with the DRM myself with the RROD. Had it four times so far, with the first time having to redownload all my content on a silver account. I still can't access all my games unless signed into one profile or another. It really has improved, but the early adopters had to suffer for it.