Gamasutra: The Art & Business of Making Gamesspacer
View All     RSS
February 23, 2019
arrowPress Releases

If you enjoy reading this site, you might also want to check out these UBM Tech sites:

Nintendo's Fils-Aime Addresses Apple, Facebook, Microsoft Competition

Nintendo's Fils-Aime Addresses Apple, Facebook, Microsoft Competition

January 7, 2011 | By Kyle Orland

January 7, 2011 | By Kyle Orland
More: Console/PC

Nintendo of America President Reggie Fils-Aime was quick to write off competition from multiple corners in a recent interview.

The executive told CNBC that the company's established franchises would win out over free and cheap gaming competition from the likes of the iPad and Facebook.

"You win with great content, and we're fortunate to have great franchises like Mario, like Zelda, like Donkey Kong -- all of these great franchises really motivate consumers to buy the software," he said.

Addressing concerns that the company should have had a new version of the Wii to compete with Microsoft's successful Kinect, Fils-Aime quipped that Nintendo "had a new version of the Wii... it was red, and that did phenomenally well globally."

Fils-Aime also seemed unconcerned with Wii sales marks that were down significantly in 2010 from record highs the previous two years, attributing the drop to the hardware cycle and insisting Wii software was still doing quite well for the company.

A July analysis by Gamasutra's Matt Matthews found domestic Wii software sales peaking in 2010, though at a mark significantly higher than those for competing systems.

As for the 3DS, Fils-Aime addressed heavy media interest in the system's potential negative effects on young eyes by pointing out the unit's 2D operation mode, and a target audience that includes all age groups.

In any case, doctors say concerns over the glasses-free 3D portable's effects on children's visual development may be overblown.

Related Jobs

Curriculum Associates
Curriculum Associates — San Francisco, California, United States

Senior Software Engineer - Learning Games (Unity)
Deep Silver Volition
Deep Silver Volition — Champaign, Illinois, United States

Effects (VFX) Artist
Stardock Systems, Inc
Stardock Systems, Inc — Plymouth, Michigan, United States

Art Director
Remedy Entertainment
Remedy Entertainment — Espoo, Finland

Technical Producer

Loading Comments

loader image