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Best Buy: December Game Software Sales Down Over 2009
Best Buy: December Game Software Sales Down Over 2009
January 7, 2011 | By Kyle Orland

January 7, 2011 | By Kyle Orland
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More: Console/PC



In announcing December sales numbers today, electronics retailer Best Buy said a significant sales drop in the entertainment software category sales was "driven primarily by a decrease in gaming."

Soft sales in music and movies also contributed to the 15.4 percent year-over-year drop in comparable domestic store sales in the category, the company said, well behind a 5 percent domestic sales decline for the company as a whole during the important retail sales month.

Sales in the consumer electronics category -- which includes video game hardware -- were also off 7.9 percent compared to December 2009, though Best Buy said this drop was due primarily to weakness in flat-screen TV sales.

The company as a whole generated nearly $6.5 billion in domestic sales for December, down 3.2 percent from the same month in 2009.

Best Buy's results come a day after disappointing holiday sales figures for major game retailer Gamestop and the revelation that video games were the weakest 2010 holiday sales category for Toys R Us..

Gaming also lagged behind expectations for Best Buy in the retailer's third 2010 fiscal quarter, which ended in late November. Sales of game software for that period were down 14 percent, year over year.

In August, Best Buy started buying and re-selling used games at 600 stores nationwide.


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Comments


Travis Sanchez
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Oh really?

" Best Buy said a significant sales drop in the entertainment software category sales was "driven primarily by a decrease in gaming." "



I wonder what the Steam holiday sales numbers say? Everyone I know bought half a dozen games through out that sale. Many of them "packs" of related games. I don't think a "decrease in gaming" had much to do with it. PSN, Live, Steam, and iPhone apps mean getting games without ever having to hit the stores again.

Douglas Baker
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We bought as many games as we ever do, (which is a lot). Only difference being that we purchased them all online where we found special deals. I use Best Buy mostly for bluray movies since you can usually find quite a few in the $8.99 range. Especially in the summer months when movie sales flatline. But for games... Not so much.

Tim Haywood
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To be fair the Winter line up of games was very weak.

Matt Cratty
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I agree with Tim.



There was not a single game I wanted to play released in the entire second half of the year.



Possibly the worst year in terms of released titles since.... well, maybe since I started gaming in the early 90s.


none
 
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