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PEGI Tells Ubisoft to Remove 'Misleading'  We Dare  Ad
PEGI Tells Ubisoft to Remove 'Misleading' We Dare Ad
March 10, 2011 | By Mike Rose

March 10, 2011 | By Mike Rose
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European ratings board PEGI has told Ubisoft that it must remove its "misleading" We Dare advertisement from the internet, or face "immediate sanctions."

Eurogamer is reporting that PEGI's Enforcement Committee has given the publisher three working days to comply, at which point it may impose a fine.

The video advert shows four adults playing the game, and including using the Wii Remote as a spanking tool.

In a statement, PEGI said "the advertisement does not accurately reflect the nature and content of the product and it misleads consumers as to its true nature."

The organization said that the ad should be taken down immediately. The video has since been made private on YouTube.

It was revealed yesterday that the risque title will not be released in the UK, following public reaction to the 12+ rating of the game.

The game will not be released in the U.S. either, and is aimed solely at continental Europe.


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Comments


R G
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12+ rating? I can already see the kids faces xD



Not the best PR/advertising stunt ever done, that's for sure.

E Zachary Knight
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Ok. I give up. I officially don't care about this game any more and will read no further articles on it.

Jeff Beaudoin
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You cared to begin with?

Eric Geer
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I thought kids now a day were having sex at 10+ anyway...what's all the heat about?

Mark Venturelli
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This is completely beyond me. If I have a 18 rated product and market it for kids, I should be held responsible. But marketing a 12 rated game for adults should NOT. If anything, PEGI should change their rating, not punish Ubisoft.


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