European ratings board PEGI has told Ubisoft that it must remove its "misleading" We Dare advertisement from the internet, or face "immediate sanctions."
Eurogamer is reporting that PEGI's Enforcement Committee has given the publisher three working days to comply, at which point it may impose a fine.
The video advert shows four adults playing the game, and including using the Wii Remote as a spanking tool.
In a statement, PEGI said "the advertisement does not accurately reflect the nature and content of the product and it misleads consumers as to its true nature."
The organization said that the ad should be taken down immediately. The video has since been made private on YouTube.
It was revealed yesterday that the risque title will not be released in the UK, following public reaction to the 12+ rating of the game.
The game will not be released in the U.S. either, and is aimed solely at continental Europe.
This is completely beyond me. If I have a 18 rated product and market it for kids, I should be held responsible. But marketing a 12 rated game for adults should NOT. If anything, PEGI should change their rating, not punish Ubisoft.
Not the best PR/advertising stunt ever done, that's for sure.