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 Angry Birds  Sees 100 Million Downloads

Angry Birds Sees 100 Million Downloads

March 14, 2011 | By Leigh Alexander




"Everyone" is playing Angry Birds, says Rovio marketing exec Peter Vesterbacka -- the title has seen 100 million total downloads to date, a doubling over the 50 million at which it stood just three months ago.

Vesterbacka revealed the latest figures at the South by Southwest conference in Austin, as reported by business site Mobile Entertainment. Angry Birds now has 40 million monthly active users, who spend 200 million minutes a day on the game, he said.

During the talk, Vesterbacka also opined that tablets are "killing" consoles, although Rovio is aiming for as many platforms as make sense for Angry Birds, having released the game on PlayStation 3 and intending to release it on other consoles. A Facebook edition is slated to launch in May.

Rovio also lately received $42 million in funding towards its expansion. It'll increase its efforts in merchandising and media production partnerships, as with the recently-announced cross-promotional deal with the bird-centric animated film Rio as well as an Angry Birds animated series.

Sales of Angry Birds plush toys have surpassed 2 million in sales, Rovio said, and 40 percent of new iOS customers have purchased the Mighty Eagle DLC for the game.


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