Rovio's Angry Birds Rio, the movie-branded follow-up to mobile mega-hit Angry Birds, has been downloaded 10 million times in the ten days since its March 22 release.
The company revealed the download milestone in a cryptic tweet reading "10 in 10:-) Angry Birds Rio breaking all records. A massive thanks to all our fans!!!" which was quickly clarified by Mobile Entertainment.
Rio was featured prominently in the launch of Amazon's Android App Store, which also came on March 22, and the title is still being offered for free on the site "for a limited time."
The original Angry Birds reached 10 million paid downloads on the iTunes App Store roughly ten months after its December 2009 release, though free and paid downloads for other platforms brought that total up to 30 million at that point.
The original game saw its 100 millionth download earlier this month, and still enjoys 40 million active users according to Rovio.
Last October's Angry Birds Halloween promotional release attracted a million downloads in its first six days of availability.
Earlier this month, Rovio chairman Kaj Hed said the company is targeting an American stock IPO sometime in the next five years.
Looking at this game, as well as the "Hop"-inspired Doodle Jump, I wonder if we're about to enter a new era of entertainment advertising. Selling a fun, 99-cent game on the App Store has got to be better marketing than releasing a buggy, frustrating Xbox 360 game alongside the movie.
