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 Halo: Reach ,  Assassin's Creed Brotherhood  Advertising Wins Big At MI6 Awards
Halo: Reach, Assassin's Creed Brotherhood Advertising Wins Big At MI6 Awards
April 8, 2011 | By Mike Rose

April 8, 2011 | By Mike Rose
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More: Console/PC



The winners of the MI6 Game Marketing Conference Awards have been announced, with advertising for Microsoft's Halo: Reach and Ubisoft's Assassin's Creed Brotherhood picking up multiple awards each.

Activision's Call of Duty: Black Ops also took home numerous awards at the event last night. The awards show was held at the Grand Hyatt Hotel in San Francisco, and looked to celebrate the very best in game marketing over the last year.

Honors up for grabs included Outstanding TV or Theatrical Ad, Best Game Footage Trailer and the Thinking Outside Of The Box Award.

Xbox Marketing took the MI6 Marketing Team of the Year award, while The Ant Farm picked up MI6 Agency of the Year.

Here are the winners in full:

MI6 Marketing Team of the Year

Xbox Marketing

MI6 Agency of the Year

The Ant Farm

MI6 Media Partner of the Year

Spike / GT

Outstanding TV or Theatrical Ad

GOLD
There's a Soldier In All of Us
TBWA\ Chiat\ Day

SILVER
Halo: Reach "Deliver Hope" :60
Microsoft Xbox

BRONZE
Splinter Cell Conviction - "TV60"
The Ant Farm

Outstanding TV or Theatrical Ad Campaign

GOLD
Kinect Launch Campaign
Microsoft Xbox

SILVER
Star Wars: The Force Unleashed II TV and Theatrical Campaign
LucasArts, Blur, Goodness Manufacturing

BRONZE
Need for Speed Hot Pursuit Valets
Electronic Arts

Funniest Video Asset

GOLD
Halo: Reach The Ultimate Halo Smackdown
Microsoft Xbox

SILVER
TMZ / VGA viral clip
Spike

BRONZE
NBA 2K11 - Jordan Moments Longform
2K Sports

Outstanding Promotional Trailer

GOLD
Halo: Reach "Deliver Hope"
Microsoft Xbox

SILVER
Assassin's Creed Brotherhood E3 CG Trailer
Ubisoft

BRONZE
Halo: Reach "Birth of a Spartan"
Microsoft Xbox

Best Game Footage Trailer

GOLD
Assassin’s Creed Brotherhood “Enter Rome” Single-Player Gameplay Trailer
Ubisoft

SILVER
Crysis 2 The Wall
Maverick Media

BRONZE
LittleBigPlanet2 - Actions Trailer
g-NET

Best Long Format Promotional Content

GOLD
GTTV Presents God of War: Last Titan Standing Launch Special
Spike

SILVER
Star Wars: The Force Unleashed II E3 2010 Trailer
LucasArts, Blur

BRONZE
Star Wars: The Old Republic "Hope" E3 2010 Trailer
LucasArts, BioWare, Blur

Best Co-Branding and Video Asset

GOLD
ABC Family’s “Melissa & Joey”/Just Dance integration
Ubisoft

SILVER
Ubisoft's Just Dance 2 and MTV's Jersey Shore
Ubisoft, MTV & Zenith

BRONZE
Assassin's Creed Brotherhood : Gamestop TV : Harlequin Doodle Dandy
Ubisoft / GameStop / The Richards Group

Integrated Media Marketing Categories

Outstanding Overall Marketing Campaign of the Year

GOLD
Your Mom Hates Dead Space 2
draftfcb San Francisco & Wieden+Kennedy

SILVER
Halo: Reach
Microsoft Xbox

BRONZE
Call of Duty: Black Ops
The Ant Farm, Chiat\Day

Outstanding Overall Marketing Campaign - Family Entertainment

GOLD
Just Dance 2 Marketing Campaign
Ubisoft

SILVER
Disney Epic Mickey
The Ant Farm

BRONZE
Star Wars: Clone Wars Adventures Marketing Campaign
Sony Online Entertainment

Thinking Outside of the Box Award - Marketing

GOLD
Alan Wake Mobile Flashlight
AKQA

SILVER
EA SPORTS Madden NFL 11 & Doritos: Change the Game
EA SPORTS

BRONZE
EA Sports Bootflows
Troika Design Group

Outdoor, Out-of-home, Print and Poster Categories

Standout Print Campaign

GOLD
Batman: Arkham City
Trailer Park Video Games

SILVER
Disney Epic Mickey - Double Spread Accolade Ad
The Ant Farm

BRONZE
EA SPORTS NBA JAM
EA SPORTS

Standout Outdoor Advertising

GOLD
Call of Duty: Black Ops - "Sitting Bull"
Activision and TBWA\Chiat\Day

SILVER
Disney Epic Mickey OUTDOOR
The Ant Farm

BRONZE
Star Wars: The Force Unleashed II OOH Wildpostings
LucasArts, Goodness Manufacturing

Standout Overall POP Display

GOLD
Halo: Reach Hero Display
Origin LLC & Microsoft

SILVER
Halo: Reach Half Pallet DIsplay
Origin LLC & Microsoft

BRONZE
Kinectimals Toys R US Feature Shop Endcap
Origin LLC & Microsoft

Best Product Packaging

GOLD
Assassin's Creed Brotherhood
Ubisoft

SILVER
StarCraft II: Wings of Liberty Standard Edition
BLIZZARD ENTERTAINMENT

BRONZE
Call of Duty Black Ops
Activision and Petrol Advertising

Best Limited Edition, Special Edition or Collection's Edition Packaging

GOLD
Halo: Reach Legendary Edition
Microsoft Games Studios

SILVER
Bioshock 2 Special Edition
2K Games, MPS

BRONZE
Fable III Limited Collector's Edition
Microsoft Games Studios

Best Showing At a Trade Event

GOLD
Burgerstorm
EA, Epic, PCF & Wieden+Kennedy

SILVER
Zombie Makeovers at PAX
Liquid Advertising, Inc. and PopCap Games

BRONZE
Homefront E3 2010
THQ and Petrol Advertising

Interactive Categories

Best Website For a Product

GOLD
Halo: Reach "Monument of Light"
Microsoft Xbox

SILVER
LEGO Star Wars III Website
LucasArts & RED Interactive Agency

BRONZE
Mafia 2 Website
2K Games, ROKKAN

Best Website For a Product - Family Entertainment

GOLD
LEGO Star Wars III Website
LucasArts & RED Interactive Agency

SILVER
Kinect.me
Microsoft Xbox

BRONZE
uDraw Teaser Website
THQ and Petrol Advertising

Best Online Advertising Campaign

GOLD
Fallout: New Vegas - Online Advertising Campaign
AKQA

SILVER
Playstation.com Homepage Banner Campaign
Sony Computer Entertainment America and Petrol Advertising

BRONZE
EA SPORTS Madden NFL 11 – Plan Accordingly
EA SPORTS

Best Community Based Web Experience

GOLD
LEGO Star Wars III Website
LucasArts & RED Interactive Agency

SILVER
World of Warcraft: Cataclysm - 'Your Fortune Awaits' Campaign
Blizzard Entertainment

BRONZE
Halo: Reach "Monument of Light"
Microsoft Xbox

Best Online Take-over/Road Block/Rich Media Unit

GOLD
Halo: Reach YouTube Masthead - 'Clicktacular'
AKQA

SILVER
Mass Effect 2 - Diorama
draftfcb San Francisco & Wieden+Kennedy

BRONZE
Alan Wake Homepage Takeover "Darkness"
AKQA

Best Use of Online Media Or Use of Online Social Media Marketing

GOLD
Rabbids Travel in Time Flash Game
Ubisoft - SOAP

SILVER
EA SPORTS MMA Sherdog Branded Content
EA SPORTS

BRONZE
Splinter Cell: The Search for Sam Fisher
Ubisoft and Liquid Advertising

MI6 Creative Craft Categories

Sharpest Edge Award - Best Editing

GOLD
LittleBigPlanet2 - Actions Trailer
g-NET

SILVER
Launch Trailer - Michael Jackson The Experience
Ubisoft and Hammer Creative

BRONZE
StarCraft II: Wings of Liberty TV Commercial
BLIZZARD ENTERTAINMENT

Sharpest Edge Award - Best Editing

GOLD
Mafia 2 - Kick In The Head Trailer
g-NET

SILVER
LittleBigPlanet2 - Actions Trailer
g-NET

BRONZE
DJ Hero 2 - “Beatboxer”
The Ant Farm

Best Use of Sound

GOLD
Crysis 2 The Wall
Maverick Media

SILVER
Call of Duty: Black Ops - “Launch”
The Ant Farm

BRONZE
DJ Hero 2 - “Beatboxer”
The Ant Farm

Best Copywriting For Static Media or Online

GOLD
Homefront "Home is Where the War is"
THQ and Petrol Advertising

SILVER
GoldenEye 007 - Friends Don't Let Friends
Activision Publishing, Inc. & Soap Creative

Best Copywriting For a Video Asset

GOLD
Call of Duty: Black Ops - “Ask Not”
The Ant Farm

SILVER
Dead Space 2: Story Recap Video
g-NET

BRONZE
Split Second "Vines"
The Ant Farm

Best Product Logo Design

GOLD
Bulletstorm Logo Animations
g-NET

SILVER
God of War III
Sony Computer Entertainment America and Petrol Advertising

BRONZE
Kinectimals
Microsoft Xbox

Best Key Art

GOLD
Star Wars: The Force Unleashed II Print Campaign
LucasArts / Meduzarts

SILVER
Brink - Key Art
AKQA

BRONZE
Alan Wake
BLT & Associates

Best Brand/Product Integration In A Game

GOLD
Gatorade and Madden 2011
OMD

SILVER
Free Realms and TinkerBell Integration
Sony Online Entertainment

Most Creative New Product Announcement

GOLD
Kinect "Kinect.me"
AKQA

SILVER
EA SPORTS Madden NFL 11 & Doritos: Change the Game
EA SPORTS

Most Effective Viral Marketing/Promotion

GOLD
Halo: Reach The Ultimate Halo Smackdown
Microsoft Xbox

SILVER
Bioshock 2- The Manhunt
2K Games, PMG, Concept Arts

BRONZE
Your Shape Fitness Evolved: Boot Camp Pre-Launch Campaign
Ubisoft

Best Limited Edition or Collectors Edition

GOLD
Assassin's Creed Brotherhood Collector's Edition
Ubisoft

SILVER
World of Warcraft: Cataclysm Collector's Edition
BLIZZARD ENTERTAINMENT

BRONZE
Star Wars: The Force Unleashed II Collector's Edition
LucasArts / Meduzarts

Best Swag

GOLD
Assassin's Creed Brotherhood "Doctor Jack-in-the-Box" Collectible
Ubisoft

SILVER
Vindictus's Red Gnoll Chieftain Spirit Hoods
Nexon America

BRONZE
Zombie Makeovers at PAX
Liquid Advertising, Inc. and PopCap Games

Most Effective Buzz Creation

GOLD
Kinect "You Are the Controller" Retail Teaser Campaign
Midnight Oil Creative - LAgraphico

SILVER
Heavy Rain
Sony Computer Entertainment America and Petrol Advertising

BRONZE
Splinter Cell Conviction "Set in Stone" Buzz Tactic
Ubisoft

Don't You Wish You'd Thought of This - Miscellaneous

GOLD
Halo: Reach “Remember Reach”
AKQA

SILVER
Plants vs. Zombies E3 Breakdance Competition
Liquid Advertising, Inc. and PopCap Games

BRONZE
EA SPORTS - EA SPORTS Madden NFL 11 Rivalry Tour for NFL Network Thursday Night Football
EA SPORTS, NFL Network, Packaged Sports and Entertainment, Inc.

Best Work Never Seen

GOLD
YourShape Fitness Evolved: Outtakes
Pereira & O'Dell

SILVER
Tween World
Simple Films, LLC

BRONZE
Kane and Lynch 2
JVST, Inc.


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