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Report: IGN To Buy 1UP Parent UGO, Preparing News Corp. Spinoff
Report: IGN To Buy 1UP Parent UGO, Preparing News Corp. Spinoff
May 2, 2011 | By Mike Rose

May 2, 2011 | By Mike Rose
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IGN owner News Corporation is reportedly to buy media network UGO, currently owned by Hearst Corporation and including the 1UP Network, with plans to spin off IGN Entertainment as a separate business.

A report from The Wall Street Journal's All Things Digital states that plans for the merger were finalized over the weekend, and will most likely be announced in the coming days. The IGN spinoff plans will not yet be announced for at least a couple of months.

UGO Entertainment was acquired by Hearst in July 2007, and bought the 1UP Network in January 2009, with the sale including 1UP.com, Mycheats.com, Gametab.com, and GameVideos.com.

The IGN spinoff will be a new standalone business that focuses on video game news, reviews and culture. This new business will be run by Roy Bahat, who currently runs IGN and has done so since 2007.

Before the split happens, IGN may also acquire other properties. News Corp is currently looking at bringing in outside investors for the move. The report notes that IGN Entertainment, which includes a network of sites and digital sales business Direct2Drive, is expected to earn more than $10 million this year, with revenues of $100 million.

Earlier in the year, IGN Entertainment announced that it was to enter the professional gaming business and host a gaming tournament, featuring Blizzard's highly regarded strategy title Starcraft II. The tournament took place last week, streamed live on the IGN site.

The company also provided office space for five indie developers in what it called the 'Indie Open House'. Developers Cryptic Sea, Team Ethereal, Evanatiks, Runt, Inc. and Interabang Entertainment all received six months free use of IGN's office space, peer support, and consultation.


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Comments


R G
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Sadface.

R G
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I really wish EGM would retake it...or their site would become more accesible.

Christian Nutt
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Yikes. Hope 1UP survives this. As a former GameSpy editorial staffer I remember the extreme anxiety of THAT acquisition. Strangely, GameSpy kicked around for a long time and still sorta exists, so who knows!

Evan Combs
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Why do all of the big corporations always have to buy up the small guys?

Christian Nutt
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UGO bought 1UP so it would have a digital media division focused on games. They couldn't make it work.



FIM bought IGN for the same reason with the same result. IGN is just way bigger, and bigger fish eat littler fish.



Neither could make it work, so they're getting rid of them. Just happens to be coincident because there really aren't THAT many game media outlets, nor is there room for many. Hell, most of the major U.S.-based ones are on the same street in San Francisco at this point, Game Informer excepted.



Nobody really wants 1UP, I'm guessing. It's sort of miraculous it survived the death of the Ziff game group in the first place. But it retains some value and life, so IGN is either buying it for a place to stick ad inventory, or to kill it.

Sebastian Cardoso
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RIP

Aiden Eades
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I've never been a fan of well, most gaming sites, they're either biased or just filled with idiocity. Especially in IGNs case. But its still a shame to see one of them die. And yes, I consider IGN buying them death.

Jose Talbott
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Why was mine and other peoples post removed? I followed the comment guild lines...



Guess when ex 1up employees and friends of show are involved, people can't expresses their feelings unless they are kissing up!?!.



The quality of 1up has greatly fallen since the UGO, all it is now are picture gallery and editorial that incite fanboy rage, and the worst offense is that news stories have become peanut gallery comments from the writer about their opinion on that news? Why do we care what Chris Piera feels about PSN? Just give us the news and move on.Save comments for editorials or podcast.



Even the podcast are becoming terrible ( except 8-4 play) mostly inside jokes and unabashed hating, what happen to the critical analysis of a game and the great discussions.


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