Gamasutra: The Art & Business of Making Gamesspacer
View All     RSS
February 21, 2019
arrowPress Releases







If you enjoy reading this site, you might also want to check out these UBM Tech sites:


Barnes & Noble Partners With Rovio For  Angry Birds  'Magic Places'

Barnes & Noble Partners With Rovio For Angry Birds 'Magic Places'

June 28, 2011 | By Frank Cifaldi




Struggling bookstore chain Barnes & Noble has partnered with Rovio to offer exclusive Angry Birds content to visitors of its shops.

Starting today, customers using the company's proprietary NOOK Color tablet and its Angry Birds app can download a free "Mighty Eagle" character add-on by visiting one of the chain's 700-plus retail locations.

The add-on is part of a larger Angry Birds "Magic Places" initiative, which sees space in the stores dedicated to the franchise, with game merchandise and toys available for purchase.

According to comments by Rovio, these "Magic Places" could expand outside of the Barnes & Noble chain.

"We're super excited to take the first step towards taking Angry Birds to physical locations around the world," said Rovio chief marketing officer Peter Vesterbacka."

Angry Birds has been downloaded over 250 million times across all available platforms, according to Rovio.


Related Jobs

Lucid Ones
Lucid Ones — Shanghai, China
[02.21.19]

CREATIVE DIRECTOR
Industrial Toys @ EA
Industrial Toys @ EA — Pasadena, California, United States
[02.20.19]

Lead Server Engineer
Insomniac Games
Insomniac Games — Burbank, California, United States
[02.20.19]

Outsourcing Manager
Sucker Punch Productions
Sucker Punch Productions — Bellevue, Washington, United States
[02.20.19]

Environment Artist









Loading Comments

loader image