Gamasutra: The Art & Business of Making Gamesspacer
arrowPress Releases
August 20, 2014
PR Newswire
View All





If you enjoy reading this site, you might also want to check out these UBM Tech sites:


Barnes & Noble Partners With Rovio For  Angry Birds  'Magic Places'
Barnes & Noble Partners With Rovio For Angry Birds 'Magic Places'
June 28, 2011 | By Frank Cifaldi

June 28, 2011 | By Frank Cifaldi
Comments
    1 comments
More: Smartphone/Tablet, Business/Marketing



Struggling bookstore chain Barnes & Noble has partnered with Rovio to offer exclusive Angry Birds content to visitors of its shops.

Starting today, customers using the company's proprietary NOOK Color tablet and its Angry Birds app can download a free "Mighty Eagle" character add-on by visiting one of the chain's 700-plus retail locations.

The add-on is part of a larger Angry Birds "Magic Places" initiative, which sees space in the stores dedicated to the franchise, with game merchandise and toys available for purchase.

According to comments by Rovio, these "Magic Places" could expand outside of the Barnes & Noble chain.

"We're super excited to take the first step towards taking Angry Birds to physical locations around the world," said Rovio chief marketing officer Peter Vesterbacka."

Angry Birds has been downloaded over 250 million times across all available platforms, according to Rovio.


Related Jobs

Nordeus
Nordeus — Belgrade, Serbia
[08.20.14]

Senior Game Designer
CCP
CCP — Newcastle, England, United Kingdom
[08.20.14]

Senior VFX artist
ZeniMax Online Studios
ZeniMax Online Studios — Austin, Texas, United States
[08.20.14]

Business Intelligence Analyst
InnoGames GmbH
InnoGames GmbH — Hamburg, Germany
[08.20.14]

Software Developer Analytics / Big Data (m/f)










Comments


Caulder Bradford
profile image
All the kings horses and all the kings men... or in this case all the Angry Birds...


none
 
Comment: