Gamasutra: The Art & Business of Making Gamesspacer
View All     RSS
September 21, 2014
arrowPress Releases
September 21, 2014
PR Newswire
View All





If you enjoy reading this site, you might also want to check out these UBM Tech sites:


 Fruit Ninja 's Halfbrick Partially Acquires Animation Studio
Fruit Ninja's Halfbrick Partially Acquires Animation Studio
July 13, 2011 | By Frank Cifaldi

July 13, 2011 | By Frank Cifaldi
Comments
    Post A Comment
More: Console/PC, Business/Marketing



Fruit Ninja's Australian developer Halfbrick has increased its size with the partial acquisition of a local animation studio, the company said Wednesday.

The animation studio, The People's Republic of Animation, will begin its collaboration with Halfbrick with a trailer for its upcoming Machine Gun Jetpack.

In addition to several animated shorts and commercials, the studio also produced cinematics for games that include Sony's ModNation Racers, THQ's de Blob series, Microsoft's Viva Pinata: Party Animals.

"This is an important step for Halfbrick," said CEO Shainiel Deo. "We see their narrative focus as an incredible resource for creating new and truly compelling IP. Between PRA and Halfbrick, there is barely a screen we can't reach."

Fellow mobile powerhouse Rovio (of Angry Birds fame) acquired an animation studio of its own last month.


Related Jobs

Infinity Ward / Activision
Infinity Ward / Activision — Woodland Hills, California, United States
[09.20.14]

Producer - Infinity Ward
Infinity Ward / Activision
Infinity Ward / Activision — Woodland Hills, California, United States
[09.20.14]

Senior AI Engineer
Infinity Ward / Activision
Infinity Ward / Activision — Woodland Hills, California, United States
[09.20.14]

Lead Tools Engineer - Infinity Ward
Infinity Ward / Activision
Infinity Ward / Activision — Woodland Hills, California, United States
[09.20.14]

Senior Tools Engineer - Infinity Ward










Comments



none
 
Comment: