Ad network alternative and San Francisco start-up Chartboost has raised $2M in its initial round of funding.
The San Francisco-based start-up announced itself earlier this month, and offers a platform that allows game developers to directly sell advertising space in their games, rather than relying on an ad network to populate the space.
CEO Maria Alegere describes the service as "like a dating site for mobile publishers, where they can find each other and do advertising deals directly, on their own terms with no mediation."
Clients that Chartboost has attracted so far include Pocket Gems, TinyCo, Gameview and The Playforge.
Investors in this initial round include TransLink Capital, SK Telecom Ventures and XG Ventures, a former investor in Tapulous.