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Report: 81M People Play Social Games Every Day
Report: 81M People Play Social Games Every Day
November 14, 2011 | By Mike Rose

November 14, 2011 | By Mike Rose
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More: Social/Online, Business/Marketing



A new 2011 market report has found that 118.5 million people now play social games at least once a week, up 71 percent compared to results from 2010.

The 2011 PopCap Social Gaming Research survey, as conducted by Information Solutions Group and commissioned by PopCap, noted that, in comparison, 81 million people play social games at least once a day.

In terms of spending on social games, the report explained that 31 million players have spent money on in-game purchases, up 86 percent year-over-year.

The survey also looked into the ages of social gamers, and showed that 30 percent of social gamers are under 30 years of age, compared to 19 percent in 2010.

20 percent of all U.S. social gamers are over 60 years old, compared to just 7 percent in the UK.

ISG explained that the social games surge is a "newer phenomenon" in the UK than in the U.S., as 38 percent of UK social gamers have been playing social games for more than 2 years, compared to 51 percent in the U.S..

Note that the survey was commissioned by PopCap, and is based on 1,201 online surveys by members of Toluna's Internet ePanel.


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