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Activision Vets Form Hardcore 'First Person Social' Studio
by Frank Cifaldi [Console/PC, Business]
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November 17, 2011
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Two Activision veterans have formed a new Bellevue studio focused on bringing hardcore game experiences to the social world.
U4iA was formed by former Activision publishing head Dusty Welch and former Activision Publishing executive producer Chris Archer. Combined, the duo claim 34 years of video game experience across over 50 shipped titles.
The studio is creating a "first-person social" game, a term the company has trademarked.
"Playtime and dollars are starting to migrate from console to casual and/or mobile gaming and a new segment is emerging – the hardcore social gamer," Welch said in a statement.
The company recently raised $1.5 million in an initial angel investment round, with a second round said to be in the works.
Its initial release is set to debut in 2012.
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I would be more interested if they where just trying to focus on a cool game and went social because of their honest interest in that platform. I am not sure if splitting hairs over game genre metrics ever was a good strategy to create a compelling fun game.
""Playtime and dollars are starting to migrate from console to casual and/or mobile gaming and a new segment is emerging – the hardcore social gamer," Welch said in a statement."
Has anyone informed them that despite their metrics, the hardcore social gamers are not dudes that constantly played Modern Warfare or Call of Duty? If anything it was the casual console player who is driffting off into other platforms.
suits...They are so fun to watch.
I don't think they were saying the hardcore social gamers are FPS players. They just made that distinction to say there is a growing group of people that use mobile social media stuff a lot. It's not just a casual post here and there, but are heavily involved in a variety of social media platforms.
Their point is that FPS players use mobile social media, but mobile social media isn't really connected with FPS gaming like it is with other genres.
The reality is that everybody, casual or serious gamer, are being pitched on mobile social media.
And yes, same for consolers, they too are more and more using social media stuff outside the console they play on because consoles aren't mobile, and most of them have a smartphone and/or laptop/tablet, and it's with those type devices that the social media growth is taking place.