EA Mobile and The Tetris Company have launched a new Tetris game for iOS devices, which features a paid subscription option for accessing exclusive content and accelerating players' rank progress.
The $0.99 game (introductory rate), which replaces EA Mobile's previous Tetris game on Apple's App Store, debuts a "Marathon One Touch Mode" control scheme designed for touchscreen gameplay on iPhones, iPod Touches, and iPads.
It also adds Tetris Log, a feature that offers players fresh challenges, tracks their progress clearing lines across multiple devices, and assigns them a Tetris Rank -- all powered by Electronic Arts' digital distribution and DRM platform Origin.
Another notable addition is T-Club, an "elite Tetris fan club" requiring a $2.99 monthly or $29.99 annual fee. Subscribers receive exclusive discounts and content, premium Tetris Log challenges, and a booster for progressing their Tetris Rank faster.
This effort to introduce a subscription element to a major non-MMO franchise is reminiscent of Activision's new Call of Duty: Elite service, which features free/premium memberships for stat tracking and other features for CoD: Modern Warfare 3 and Black Ops.