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Report: Xbox Designer Don Coyner Replaced As Lead For Next Xbox
Report: Xbox Designer Don Coyner Replaced As Lead For Next Xbox
December 15, 2011 | By Mike Rose

December 15, 2011 | By Mike Rose
More: Console/PC, Business/Marketing

Don Coyner, general manager of entertainment design at Microsoft and the lead on brand and design for the original Xbox and the Xbox 360, is not leading the design team for the next as-of-yet unannounced Xbox console, according to media reports.

Cnet is reporting that unnamed sources at Microsoft have revealed that Coyner will not lead the design and experience group for the next Xbox, with one source suggesting that Emma Williams, who led development on the latest Xbox interface update, has replaced the industry veteran.

As part of the development of the Xbox 360, Coyner is acknowledged as the mind behind the console's unified design language and Xbox Live improvements.

Coyner joined Microsoft in 1995, having worked as marketing manager at Nintendo for over seven years. In 1999, he was promoted to direct of marketing for the first Xbox console, which was released in 2001.

Williams, who joined Microsoft in 2003, will be tasked with leading the design strategy for the next Xbox model.

While the report suggests that Coyner will remain at Microsoft, it does not indicate what role, if any, Coyner will play in the development of the new Xbox console.

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Joe Wreschnig
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"the console's unified design language"

The one that's gotten a complete overhaul several times? The blades were a unified design language, but they haven't been around for years now.

Eric Kwan
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I wonder if they will shoehorn in the Metro UI, like they are doing with Windows 8. I can see them wanting that and Kinect to be the main way of navigating the UI.

Bob Johnson
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"Metro on the 360? Never will happen. Not in my lifetime. Tvs aren't designed for Touch. "

- Bizarro Steve Jobs, head of MS.

Joe McGinn
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Yo Emma ... less ads please, use that screen real estate so I don't have to go through ten button presses to get to the few things I use (like video player). Unless you are going to make XBox Llive Gold free, it's highly offensive the way the latest XBox UI is constantly forcing ads in my face.