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Activision CEO Bobby Kotick joins Coca-Cola's board of directors
Activision CEO Bobby Kotick joins Coca-Cola's board of directors
February 16, 2012 | By Tom Curtis

February 16, 2012 | By Tom Curtis
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More: Console/PC, Business/Marketing



Newsbrief: In addition to leading one of the world's largest video game publishers, Activision Blizzard CEO Bobby Kotick is now the newest board member at The Coca-Cola Company.

According to the multinational beverage corporation, Kotick will leverage his financial and digital expertise to Coca-Cola grow its business and engage with its customers via digital media.

Kotick is already a board member for organizations such as the Center for Early Education, the Harvard Westlake School, and the Los Angeles County Museum of Art. He is also the founder of the veterans support organization, the Call of Duty Endowment.

In addition, Kotick served as a Yahoo! board member between 2003 and 2008.


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Comments


Joe Lehto
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I wonder about this. Now that he is a board member of Coca-Cola is there going to be any future marketing plans for Call of Duty with Mountain Dew or Doritos (both PepsiCo products)? The Double XP promotion seemed like a huge success with Modern Warfare 3 so this will be interesting to see if there are any further relationships along that line with Pepsi and Activision. I wonder how his peers at Coke would react.

Abraham Tatester
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Maybe he should pass on the board post and just spend that time actually playing games. Doesn't he always (or at least occasionally) say that he's just too busy to play video games?



I mean...unless he needs the money.


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