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NPD director joins market research firm EEDAR
NPD director joins market research firm EEDAR
February 16, 2012 | By Tom Curtis

February 16, 2012 | By Tom Curtis
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More: Console/PC, Business/Marketing



Newsbrief: After more than 13 years working for The NPD Group, Richard Ow, the company's director of product development and client development for games, has resigned to join market research firm EEDAR.

As EEDAR's new vice president of sales and strategy, Ow will oversee all sales activities in the interactive entertainment sector and will interact directly with the company's clients.

"This new role offers a unique opportunity to apply my industry knowledge and expertise to a rapidly growing organization," said Ow.

"I am eager to begin working with publishers, developers, retailers, and other service providers to reduce their risk exposure and increase their overall profitability on a per title or portfolio basis."


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