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  METAL GEAR JOINS THE PARTY
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01/15/2013
 


[This unedited press release is made available courtesy of Gamasutra and its partnership with notable game PR-related resource GamesPress.]

Konami Digital Entertainment GmbH is giving gamers the chance to play METAL GEAR RISING: REVENGEANCE before anyone else by hosting a Metal Gear party.

In a first of its kind for the franchise, Konami is partnering with live marketing agency Come Round to offer 250 people in the UK the chance to receive a pre-ordered copy one week before anyone else in the world, and an opportunity to meet the creator of the Metal Gear series Hideo Kojima.

By agreeing to host a Metal Gear party on Saturday 16 th February, gamers will not only receive their advance copy but also an exclusive party pack themed around Metal Gear. Bringing the game’s content to life and helping hosts to start their party with a bang, the packs include custom wristbands, t-shirts and posters plus a plethora of bespoke party props.

Released for PlayStation®3 and Xbox 360® across Europe on February 22 nd, METAL GEAR RISING: REVENGEANCE takes the renowned Metal Gear franchise into exciting new territory with an all-new action experience unlike anything that has come before. Effortlessly blending pure action and epic storytelling within the Metal Gear universe, METAL GEAR RISING: REVENGEANCE uses Raiden as its central character: a child soldier transformed into a half-man, half-machine cyborg ninja, equipped with his signature High-Frequency Blade and fuelled by revenge.

Brian Ayers, PR and Marketing Manager at Konami UK, said; “We’re really excited to reward Metal Gear’s biggest fans with the opportunity to play the franchise’s latest series before anyone else.”

“This is a first for Konami and we really wanted to launch METAL GEAR RISING: REVENGEANCE with a bang. As one of the biggest releases of 2013, what better way to welcome Metal Gear back than with a national celebration?"

Giles Harris, Managing Director of Come Round, comments; “Metal Gear has a real cult following and there’s a lot of anticipation which we really wanted to tap into.”

“The parties enable gamers to not only play METAL GEAR RISING: REVENGEANCE before anyone else, but also share it with family and friends which I’m sure will make them very popular being the host with the most!”

Gamers can apply to host a METAL GEAR RISING: REVENGEANCE Party via http://www.comeround.com/mgr.  250 lucky party hosts will be chosen at random with each receiving their pre-ordered game in advance of everyone else. A minimum of nine guests are required to qualify as a host and applicants are encouraged to read the full terms and conditions found on the online submission form.

-ENDS-

For further information contact: Graeme Anthony on 07903 097 160 or email graemeanthony@mancfrank.com

Notes to Editors

 

About Konami Group

KONAMI CORPORATION was established in 1973, and became a holding company of the Konami Group on March 31, 2006. KONAMI CORPORATION covers the fields of "Digital Entertainment Business", "Health & Fitness Business", “Gaming & Systems Business" and "Pachinko & Pachinko Slot Machines Business". KONAMI CORPORATION went public on Tokyo Stock Exchange in 1988, the London Stock Exchange in 1999, and the New York Stock Exchange in 2002. Home Page URL: www.konami.co.jp. Konami Digital Entertainment GmbH is a wholly-owned subsidiary, responsible for popular franchises like Metal Gear Solid, Silent Hill and Pro Evolution Soccer amongst other top sellers. Konami Group is also the manufacturer of the wildly popular Yu-Gi-Oh! TRADING CARD GAME, which has sold more than 25 billion cards worldwide. For more information concerning Konami Digital Entertainment GmbH and its products, please visit www.konami-europe.com.

About Come Round:

Come Round was founded in 2010 by Giles Harris, former lawyer and Director of Brand Partnerships at EMI Music, in order to create partnerships between major consumer brands and entertainment owners; from music and movies, to books and games. Events consist of hundreds of get-togethers that take place simultaneously across the country in the homes of consumers, with the brand or product at the centre of these events. The partygoers - recommended between 10 and 20 per party - are among the first to see and hear new products and receive a bumper pack of free goodies to help get the party started.

 

Since the company’s first party in June 2010 Come Round has sent party packs to over 8,800 hosts across 20 different events involving 88,000 partygoers and reaching an audience in excess of 13.6 million via online and offline word of mouth.   Come Round has already thrown hugely successful events for a number of market leading companies including Philips, Universal, Sony, Warner, EMI, BBC Worldwide, Premier Foods, and featuring SodaStream, Elizabeth Arden, Fanta, Tesco and Asda.