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Press Releases
  BinWeevils.com announces Sony Music album deal
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02/21/2013
 


[This unedited press release is made available courtesy of Gamasutra and its partnership with notable game PR-related resource GamesPress.]

·         Exciting new album set to debut this Easter 2013

·         Four tracks to feature lyrics penned by kids on BinWeevils.com

21 st February 2013: The UK’s leading digital social world for kids, BinWeevils.com has teamed up with one of the world’s biggest and most exciting music labels, Sony Music.

The partnership will see the release of ‘Bin Tunes’ on 1 st April 2013, a debut music album featuring popular characters from the BAFTA award-winning platform. It will be available to pre-order from Amazon (click HERE ) and other retailers.

BinWeevils.com is the newest addition to Sony Music’s roster of globally acclaimed superstars. The signing reflects Bin Weevils’ phenomenal success with kids 6 to 12 – the digital social world now receives over two million unique visitors every month, equating to 50% of all children in the UK. BinWeevils.com recently announced that 20 million kids have registered on the platform since launch.

‘Bin Tunes’ features tracks including ‘The Great Bin Weevils’, ‘So Much Better with Two’ and ‘Splosh the Dosh’, bringing popular characters like Tink, Clott and Posh to life like never before.

BinWeevils.com has offered its fanbase of 20 million registered users the unique opportunity to pen the lyrics of four tracks on the album. As well as earning a coveted song-writing credit, four lucky winners get to spend a day at a London studio with a top music producer. Over 35,000 lyrics were submitted, generating anticipation and excitement about the album release.

‘Bin Tunes’ celebrates the ethos of the digital social platform, where much of the creativity is driven by kids themselves. It includes tracks written by kids, sung by kids and has an album cover voted for by kids, giving them ownership of an album they have helped create. Eight kids have been chosen to sing on the album, from the many who auditioned.

Amelia Johnson, co-founder, BinWeevils.com says: “We’re thrilled to collaborate with music giant Sony Music to create an album which reflects the spirit of BinWeevils.com, by inviting kids to contribute so substantially to its content. We wanted this to be an album by kids for kids, so it’s fantastic that we’ve been able to empower them with a say in so many aspects. The album lyrics competition in particular has generated huge anticipation, and the standard of entry was so incredibly high. Kids know their peers have written lyrics about some of their favourite characters, and there is a tremendous sense of pride that they’ve been given such a significant voice.”

Phil Savill, Director of Sony CMG Marketing adds “Amelia and her team have done a remarkable job over the last three years building BinWeevils.com into the market-leading children’s website. I am delighted to be working in partnership with them on ‘Bin Tunes’, the first ever BinWeevils.com album. We have engaged with BinWeevils.com fans right from the start of the project by inviting them to join a competition to write their own lyrics for the album. We have received an astonishing number of entries to the competition, proving both that music plays a very important part in the lives of the young and that they are clearly fanatical about BinWeevils.com. I’m looking forward to seeing Tink, Clott and the rest of the BinWeevils.com crew at the Top of the Charts in April.”

Bin Tunes track list:

1              The Great Bin Weevils

2              So Much Better With Two

3              Splosh the Dosh

4              Girls Rule

5              I’ve Got the Scoop

6              Bin Pets Bop

7              Christmas Every Day

8              Whizz Pop Wallop Fizz

9              The Wicked WEB

10           Let’s Go!

11           Slam’s Jam

12           The Big Bin Weevil Ball

- Ends -

For further information please contact:

Yinka Akindele | Head of PR and Communications | BinWeevils.com

Tel: 020 3397 6830 | Email: yinkaakindele@binweevils.com

About Bin Weevils.com

BinWeevils.com is a leading digital social world for kids, which entertains and educates its users through an engaging and interactive digital experience. Aimed at children aged 6 to 12 years old, BinWeevils.com invites kids to create and customise their own avatar ('Bin Weevil') and explore the online community. Featuring a host of exciting activity, kids can socialise with other Bin Weevils, play games, work on puzzles, do brain training exercises and watch top rating TV shows from Nickelodeon and Cartoon Network. They can also create their own businesses, which include publishing magazines, hosting parties or running a photo studio. 

Winner of BAFTA Kids’ Vote award for ‘Best Website’ for two consecutive years in 2011 and 2012, BinWeevils.com is currently ranked the number one UK Kids Online Social World with over 1.3 million unique users per month (Source Comscore:- July 2012 and October 2012). 

The BinWeevils.com licensing programme has seen significant growth over the past 12 months and now has over 20 licensed partners signed to the franchise, developing a wide range of product for the UK market.  Licensed partners are secured in all major category areas including Toys, Publishing, Trading Cards, Apparel, Accessories, Homewares and Food. 

BinWeevils.com also provides content-driven immersive and highly engaging marketing solutions, working with key children’s brands in sectors including toys, films, books & music. 

About Sony Music Entertainment

Sony Music Entertainment is a global recorded music company with a current roster that includes a broad array of both local artists and international superstars. The company boasts a vast catalogue that comprises some of the most important recordings in history. It is home to premiere record labels representing music from every genre, including American Recordings, Arista Nashville, Beach Street Records, BNA Records, Columbia Nashville, Columbia Records, Day 1, Epic Records, Essential Records, Flicker Records, Kemosabe Records, LaFace Records, Legacy Recordings, MASTERWORKS, Polo Grounds, RCA Records, RCA Nashville, RCA Red Seal, Reunion Records, Roc Nation, Sony Classical, Sony Music Latin, Star Time International, Syco Music, Verity Gospel Music Group, and Volcano Entertainment. Sony Music Entertainment is a wholly owned subsidiary of Sony Corporation of America.