[This unedited press release is made available courtesy of Gamasutra and its partnership with notable game PR-related resource GamesPress.]
****FOR IMMEDIATE RELEASE****
Cambridge, MA---March 5, 2013--- Proletariat Inc.,
the new game development studio formed by senior staff from the
shuttered Zynga Boston, has officially announced today their new
iOS game title,
Letter Rush.
Letter Rush, the first
game released by Proletariat Inc., is available now for free on the
iPhone and iPad. Throw out your bags of letters and those
sloth-paced word games!
Letter Rush puts an arcade-spin on the classic word-find
genre. Match oncoming words quickly to score big points, finish
goals, and compete with your friends.
In single-player mode,
it’s your job to swipe the incoming word waves away before
they bear down on you and destroy your precious walls. Reach new
levels, unlock increased multipliers, and use amazing power-ups by
completing goals and collecting gems. Team up with a friend to rule
the leaderboards in 20-fingered glory or settle disputes the wordy
way in synchronous multiplayer action.
Proletariat Inc., the
development team behind
Letter Rush, officially revealed their new studio and
pending game release last week. After Zynga unexpectedly closed
their office in October 2012, five senior members of the Zynga
Boston team, creators of 2011’s acclaimed
Indiana Jones Adventure World, founded Proletariat
Inc.
"We decided to build
Letter Rush because we needed to get back into the
groove of building games as a small team," said Dan Ogles, CTO at
Proletariat. "The game started as a one-day prototype to scratch a
creative itch, not as a targeted concept plucked from a market
research report or by looking at our competitors’ current
offerings. We took the prototype and just continued to iterate on
it until we were happy."
The game took a little over
two months to build according to Seth Sivak, CEO at Proletariat,
who said "It was great practice for us. We knew we would need to
rebuild our momentum and get back to building games with a small,
focused team." Proletariat is already hard at work on their next
game, going after a larger challenge in the core tablet market.
About Proletariat
Proletariat is a Boston-based startup founded by five
game-industry veterans from Zynga, Harmonix, Turbine, and
Insomniac. Proletariat lovingly handcrafts engaging mobile-first
experiences, blending a love of building and playing games with a
critical eye towards business and metrics. Like the original
revolution, Proletariat rises up to wrest game development from big
industry and return it to the people. For more information, please
visit
www.proletariat.com, ‘like’ us
on Facebook at
www.facebook.com/proletariatgames, and follow us
on Twitter @proletariat_inc.
For more info on Proletariat and their games, contact Seth
Sivak, CEO at
seth@proletariat.com or
press@proletariat.com, or (978) 621-3773, or
visit us online at
www.proletariat.com.
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