[This unedited press release is made available courtesy of Gamasutra and its partnership with notable game PR-related resource GamesPress.]
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A national children’s charity is set for a starring role
in a next generation computer game following its partnership with a
leading UK game developer.
Caudwell Children will feature within the new Switch Galaxy
Ultra game after a deal to support the Children’s charity was
reached with games developer Atomicom.
The Liverpool based studio have been making games since 2005 and
it is hoped that their relationship with Caudwell Children will
raise funds as well as widespread awareness for the charity.
Switch Galaxy Ultra, which is set to be launched exclusively on
the eagerly anticipated new PlayStation® 4, is in the first
wave of titles to be released on the successor to Sony’s
immensely popular PlayStation® 3 console.
Described as “an insanely addictive, fast-paced,
reflex-based arcade challenge with two modes of play, gorgeous
visuals and high quality audio”, the new Switch Galaxy Ultra
will feature a Caudwell Children download pack which will include
an exclusive Caudwell Children ship upgrade and provide players
with access to exciting new levels and special features. All of
Atomicom’s profits from the pack will be donated to the
The title will also be available on Sony’s portable
PlayStation® Vita, enabling players to take their experience
with them on the go. It will also be made available on
PlayStation® 3 in due course.
Launched at the recent Gamescom trade fair in Cologne, CEO and
Co-Founder of Atomicom, Gary Nichols said: “We are delighted
to announce our support for Caudwell Children.
We have wanted to work with the charity for a while and feel
this is the perfect time for us to support them so we devised an
exclusive download pack for them with sales of this going to help
support the work they do. We can’t wait to launch the game as
it’s really come a long way since we launched Switch on
mobile back in 2011, it’s quite an amazing story for us to
have the latest version launching on PS4 and PS Vita and to bring
Caudwell Children with us along for the ride.”
Trudi Beswick, CEO of Caudwell Children said: “The
announcement that Caudwell Children will play a key role within
Switch Galaxy Ultra is a fantastic one for the charity.
Having our own download pack within the game will in no small
way help us deliver practical and emotional support to families
caring for disabled children
I would like to thank all the team at Atomicom for their
generosity and I look forward to seeing Caudwell Children’s
name spread further.”
Notes to Editor
About Caudwell Children /
To date Caudwell Children has provided services worth over
£25million to thousands of children with over 500 different
medical conditions. The Charity is committed to changing the lives
of children by providing specialist equipment, treatment and
therapy as well as its annual ‘Destination Dreams’
holiday for families coping with a child’s terminal illness
and their Family Support services.
Caudwell Children was registered in March 2000 and is widely
recognised as one of the country’s fastest growing
children’s charities. Since its inception the charity has
doubled every pound raised, achieved through supplier partnerships,
which means every pound donated works even harder.
The Charity was founded by entrepreneur, John Caudwell, whose
vision was to create a sustainable children’s charity that
offered benefactors’ transparency and peace of mind that 100%
of their donation was being used to directly change
By donating the cost of the Charity’s annual management
and administration overheads, John has guaranteed an efficient way
for individuals and businesses to change the lives of thousands of
sick and disabled children living in the UK.
John Caudwell remains the Charity’s largest benefactor and
sits as Chairman of the Board of Trustees.
The Charity’s ambassadors include Hollywood actress and
author, Joan Collins, actress Elizabeth Hurley, Rod and Penny
Stewart, Peter Andre, Bruce Forsyth and singer, Robbie Williams.
The late Boyzone singer, Stephen Gately, was also a Goodwill
Ambassador for the Charity.
About Atomicom /
With offices in Liverpool, United Kingdom
, the company has been making games together as a
team since 2005 and created console and handheld games for the
likes of SEGA and Ubisoft. The company features a highly
experienced development team with complete cross-platform
technology and a growing publishing arm. Atomicom also works with
leading distributors and manufacturers worldwide and has launched 8
products across multiple formats with a further 2 titles in