[This unedited press release is made available courtesy of Gamasutra and its partnership with notable game PR-related resource GamesPress.]
Brighton, England, January 23, 2014: VG247.com,
part of Gamer Network and Britain’s first and only 24-hour
games news site, went live with its latest design today.
The relaunch will help VG247 build on record traffic in 2013 and
has been crafted through careful consultation with its readers, the
industry and the Gamer Network team.
VG247’s new “Breaking News” functionality
allows the editorial team to get gaming news onto readers’
desktops and mobile devices faster than ever before; a dedicated
guides section means readers have access to the best information on
today’s biggest games; a seven-day “Ticker”
provides barebones reading for those looking for no-frills
information; and a new, responsive design makes the 1,300 articles
VG247 publishes a month easier to find on all devices.
The new look also features a host of new commercial
opportunities for advertisers and partners.
The relaunch is the second stage of VG247’s 2014 growth
plan, coming after the New Year announcement of Matt Martin’s
appointment as editor after a lengthy tenure on
Enhancements to VG247’s community suite are planned for
Editor Matt Martin said: “This isn’t a vanity
project for VG247: this is a redesign that emphasises our strengths
as we continue pushing into 2014.
“As our remit expands beyond fast news and quality
features into regular video and broadcast content, we needed the
site to evolve with us. The redesign is build around our core
values and will allow our most heavily-trafficked items to reach
Publisher Patrick Garratt added: “VG247’s latest
design is its best yet, taking us beyond the blog to fully embrace
Twitter, Facebook, YouTube and guides. I’m extremely
impressed with the efforts of the Gamer Network team and look
forward to continued success based on this full revamp.
“We are confident the new design, new-look staff structure
and editorial enhancements will allow us to build significantly on
record traffic in 2014.”
VG247 recorded an all-time traffic high in November 2013 of 3.1
million unique users and 7.6 million page views.
VG247 launched in February 2008, and provides round-the-clock
games news reporting from editors in the UK, America, Australia and
VG247.com is the world's fastest video games news site. Updated
over 1,300 times per month, it is one of the most comprehensive
sources of games information on earth, and the only British
operation of its type to provide true 24-hour reporting. Read
mainly by an ultra-core gamer audience of highly vocal early
adopters, VG247 is the final word in UK-based games news.
About Gamer Network Ltd
Founded in 1999, Gamer Network Ltd publishes a range of video
game websites including Eurogamer.net, the world's leading
independent video games website with local editions in ten European
languages. The company also publishes market-leading trade resource
GamesIndustry International, Modojo a leading mobile gaming website
and Outside Xbox, a video site dedicated to the Xbox community. It
also represents several partner websites including VG247.com,
RockPaperShotgun.com and NintendoLife.com and recently launched
USgamer.net. Via its Gamer Events division, the business produces
live public events and trade shows including EGX London (formerly
Eurogamer Expo), EGX Rezzed and GameHorizon, the games industry