[This unedited press release is made available courtesy of Gamasutra and its partnership with notable game PR-related resource GamesPress.]
Hamburg, 11 February 2014: TrafficCaptain is expanding further:
Since the beginning of the year, the Hamburg-based specialists for
Games Performance Advertising have added four more members to their
team. As of February, Peter Glowka is TrafficCaptain’s new
Chief Sales Officer. Peter Glowka previously was the sales head for
the German-speaking countries at Intelligent App GmbH, maker of the
mytaxi-App. Performance-based ad placement for providers of mobile
and browser games is handled by new Account Managers, Lynda Vollmer
and Rubén González de Luna, who came on board in
January. Cristina Piriz-Roda joins the team as Quality Assurance
and Campaign Manager.
As former managing director of ingame GmbH, incoming Chief Sales
Officer Peter Glowka knows the games industry from the vantage
point of a game portal editor, while his tenure as Senior Product
Manager at gamigo AG saw him take a game publisher’s
perspective. Before moving on to Intelligent App GmbH, he acquired
additional expertise in online marketing as Head of Sales at
Advertising Alliance AG. Upon joining TrafficCaptain, Peter Glowka
is in charge of an international sales team. TrafficCaptain
effectively supports mobile and browser game providers in expanding
their player base in the German-speaking countries, Western and
Eastern Europe, Russia and the Americas.
“At TrafficCaptain, we have an excellent balance of
experienced and young employees who are all game connoisseurs and
absolute experts in their respective fields. In my view, an equally
essential key to achieving worldwide success in player acquisition
is the international makeup of our team, which provides
individually tailored services to our customers and partners for
their target markets,” as Sandra Fisher, TrafficCaptain COO,
remarks on the Games Performance Network’s strategy.
Lynda Vollmer joined TrafficCaptain as an Account Manager in
January. Her academic studies in Chinese and Korean had previously
brought her to Taiwan. After receiving her degree, Lynda Vollmer
worked for GamePoint Deutschland GmbH as a Community Manager. In
her most recent job at Mondia Media GmbH, Vollmer gained marketing
management experience in the games and apps segment.
Rubén González de Luna completed a program in
Business Administration and Marketing in Mexico. He worked for
Looki Publishing GmbH as Country Manager for Spain before moving on
to Goodgame Studios as Business Development Manager for Spain.
Rubén González de Luna is now TrafficCaptain’s
new person in charge of performance-based games campaigns in
A Spanish native, Cristina Piriz-Roda is also fluent in Greek
after studying at the School of Modern Greek in Thessaloniki.
Having worked previously as a Support Manager for Ad Network
ExoClick in Barcelona, Cristina Piriz-Roda now joins TrafficCaptain
as a Quality and Campaign Manager tasked with ensuring the best
traffic quality in order to acquire valuable users for game
TrafficCaptain is currently seeking additional personnel,
including Media Buying and Sales staff. More information and a list
of all open positions can be found on
About TrafficCaptain GmbH
TrafficCaptain GmbH was established as a ‘Games
Performance Network’ by iVentureCapital. TrafficCaptain
offers performance-based campaigns for browser and mobile games.
Our affiliate network reaches core gamers who play MMO and strategy
games, as well as casual players who prefer uncomplicated
entertainment. TrafficCaptain’s campaigns are international,
with a focus on Europe and the Americas. Personalized support and
consulting services ensure the highest quality and optimal
efficiency for campaigns. In addition, TrafficCaptain provides
services for media planning and the implementation of Search Engine
Marketing campaigns for user acquisition for games.
TrafficCaptain’s Genre AdManager targets specific user groups
in different countries and automatically optimizes campaigns to
achieve high conversion rates and maximum payout for publishers.
Advertisers and publishers will find detailed information about