[This unedited press release is made available courtesy of Gamasutra and its partnership with notable game PR-related resource GamesPress.]
London, UK, 15th April 2014 – Today,
the UK's leading name in high quality, limited edition, videogame
Insert Coin, and the world’s fastest
growing digital retailer
Green Man Gaming are proud to announce they
are going co-op in a new partnership that will bring great deals to
Since both launched in 2010, it was only a matter of time before
two of the industry's coolest companies joined forces to share
their passion for gaming, fashion, and great deals with core
"Insert Coin grew out of a love
of games" said Dan Long, Head of Communications at Insert
Coin. "We work hard to create a stylish range of
products that go beyond simply representing the games we all
love. We've also been building a community that subtly
recognises and enjoys gaming fashion. Working with Green Man
Gaming means we can bring great deals to our customers so
they can enjoy more of their passion, and continually get
inspired by games, just as we are"
"We've been huge fans and customers of Insert Coin from when
they first burst onto the market as their approach and intelligent
designs make us feel proud and cool to be gamers" said Mike Kebby,
Marketing Manger at Green Man Gaming. "Working with them to
bring customers great deals on looking good is such a natural
In celebration and to launch the partnership, from today
Green Man Gaming customers can enjoy
20% off against Insert Coin
orders over £50.
Meanwhile, Insert Coin customers will find special Green
Man Gaming credit vouchers included in their shipments, to redeem
on first time Green Man Gaming purchases.
The two companies are also planning competitions, polls, and yet
more bigger deals in the future!
@InsertCoinTees for all the latest updates
and cool gaming clothing chat.
For more information please contact:
Tracey McGarrigan, PR Manager
Cairns, EVP Marketing.
About Insert Coin
Based in the UK, Insert Coin is the leading name in high
quality, limited edition videogame-inspired apparel and
accessories, with a reputation for creating quality gaming
merchandise that gamers love to wear.
Working with the biggest names in the video game industry,
including Ubisoft, Sony, and Capcom among others, the entire Insert
Coin range is made from scratch. From initial design concepts to
the final fashionable products, nothing is 'off the peg', nothing
is relabelled and no corners are cut; every official Insert Coin
product is a commitment to innovation, quality and of course a
passion for gaming.
It’s rapid expansion since launching in 2010 is due
to Insert Coin’s core mission to represent gaming in a cool,
creative, and subtle way, that has quickly earned the company a
huge fan base and impressive reputation as the go-to-store for
gamers with great taste in videogames and clothes.
About Green Man Gaming and Playfire Green Man
Gaming, based in the heart of London, UK, is world’s fastest
growing multi-platform digital retailer targeting core gamers
through its unique data-driven social commerce website. Green Man
Gaming continued its impressive growth in 2013, doubling both
unique purchasers and revenue. Green Man Gaming currently sells
over 4,500 games from over 250 publishing partners in over 180
territories worldwide, as well as offering PlayStation and Xbox
consoles and accessories in the UK.
In July 2012, Green Man Gaming acquired Playfire, a huge and
vibrant global social network of core gamers. This service allows
consumers to automatically track their in-game achievements,
trophies and gameplay, as well as follow other gamers’
achievements and conversations about the games they love. With
its new Playfire Rewards BETA program, Green Man Gaming is
incentivising gameplay and encouraging new users to earn their way
to new games and content by offering credit to spend on anything on
the Green Man Gaming store. To date, Green Man Gaming has given out
over 200,000 rewards, which change daily (details of which can be
found on the Playfire Blog
Green Man Gaming was featured in The Sunday Times Tech 100
“Ones to Watch” for 2014, and has been named as one of
the 50 hottest tech companies that the UK Government want to
support to IPO as part of the Future Fifty programme. Furthermore,
Green Man Gaming was listed in the “Silicon Valley Comes to
the UK” (SVC2UK) top 100 companies with the potential to
reach £100m in revenue within three to five years.