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Press Releases
  Asiasoft partners with Blizzard Entertainment to bring Heroes of the Storm™ to 4 Southeast Asian Countries
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04/29/2014
 


[This unedited press release is made available courtesy of Gamasutra and its partnership with notable game PR-related resource GamesPress.]

Bangkok, 29 April 2014 - Asiasoft Corporation Public Limited Company ("Asiasoft") today announced a partnership with Blizzard Entertainment, Inc. to bring Heroes of the Storm™ to four Southeast Asian countries: Thailand, Singapore, Malaysia and the Philippines.

Since October 2011, Asiasoft has been Blizzard Entertainment's exclusive distribution partner in Thailand, Singapore and Malaysia, providing marketing and channeling for Blizzard's best-selling games such as: Diablo® III, World of Warcraft®: Mists of Pandaria™, StarCraft II®: Heart of the Swarm®, and most recently, Diablo® III: Reaper of Souls™. As of December 2013, in an effort to bring Blizzard games to more players in the region, the partnership has expanded to include the Philippines.

Unveiled at BlizzCon® in October 2013, Heroes of the Storm is a free-to-play online team brawler starring iconic characters from Blizzard's franchises: Warcraft, StarCraft and Diablo. Players will be able to customize heroes from across every Blizzard universe, teaming up with friends to engage in fast-paced gameplay across varied battlegrounds that impact team strategy. Heroes of the Storm is currently in the Technical Alpha phase and is being developed for Windows and Mac platforms.

" Heroes of the Storm will bring together many of the most popular heroes and villains from more than 20 years of Blizzard games," said Paul Sams, COO of Blizzard Entertainment. "Our focus on team combat and map-based objectives make the game accessible to new players, while offering depth for competitive gamers as well. We believe gamers in Thailand, Singapore, Malaysia and Philippines will love playing Heroes of the Storm."

"On behalf of Asiasoft and its subsidiaries, we are honored to be Blizzard's partner in bringing Heroes of the Storm to gamers in Thailand, Singapore, Malaysia and Philippines," said Pramoth Sudjitporn, CEO of Asiasoft Corporation Public Limited Company. "We are working closely with Blizzard in preparation for the game's launch and we look forward to providing Blizzard's brand of online brawler to gamers in Thailand, Singapore, Malaysia and Philippines."

Asiasoft will operate and market Heroes of the Storm in Thailand and Singapore while Asiasoft's subsidiaries, CiB Net Station Sdn. Bhd. (Malaysia) and Level Up! Inc. (Philippines), will handle the game's operation and marketing in their respective country. Further details on the game's launch plan in Thailand, Singapore, Malaysia and Philippines will be announced in near future.

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About Blizzard Entertainment, Inc.

Best known for blockbuster hits including World of Warcraft® and the Warcraft®, StarCraft®, and Diablo® franchises, Blizzard Entertainment, Inc. ( www.blizzard.com), a division of Activision Blizzard (NASDAQ: ATVI), is a premier developer and publisher of entertainment software renowned for creating some of the industry’s most critically acclaimed games. Blizzard Entertainment’s track record includes sixteen #1-selling games and multiple Game of the Year awards. The company’s online-gaming service, Battle.net, is one of the largest in the world, with millions of active players.

About Asiasoft Corporation Public Company Limited

Asiasoft Corporation Public Company Limited ("Asiasoft") is a leading regional online entertainment service provider in Southeast Asia with dominant market share in the region covering Thailand, Singapore, Malaysia, Vietnam, Indonesia and Philippines. The company was established in Thailand in 2001 and is listed on the Stock Exchange of Thailand since 2008. The Asiasoft Group invests in online games publishing, online game development, game portal services ( www.playpark.com and www.playfps.com) and other IT related businesses. The Group has more than 86 million registered user accounts and 56 active online games from various international content partners.

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