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Press Releases
  ROCCAT debuts two products at gamescom
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07/21/2014
 


[This unedited press release is made available courtesy of Gamasutra and its partnership with notable game PR-related resource GamesPress.]

Hamburg, July 21, 2014 – Gamescom, one of the most highly anticipated gaming trade fairs in the world, and the largest held in Europe, once again hosts ROCCAT Studios August 13 – 17. This year, ROCCAT goes all out, bringing an entire gaming city to Hall 8, Booth A10 in what we’re proudly calling, ROCC-City, where one of the most exciting announcements in ROCCAT’s history will be shared with the public.

World’s first – new mouse and keyboard at gamescom

The biggest news coming out of ROCCAT during Gamescom is the reveal of two revolutionary products set to pave the way into the next phase of ROCCAT creations, with a philosophy like no other gaming peripheral company today; one, a completely new take on the gaming mouse, and a keyboard with full smartphone integration. “We call our upcoming products “Future Ready”, and that is exactly what they are,” explains René Korte. “Moving forward, we wanted to offer something that nobody has considered yet, and that’s peripherals that adapt to the future of gaming experiences, and the user’s gaming needs. These first two products have the full potential to remain a part of a gamer’s arsenal for many years, growing with their needs, adapting to personal tastes, and maintaining their relevance in an ever-changing gaming market. ”

DIY – The mouse button layout

On the mouse, René says, “We asked the questions, “What would it be like if you could do more than change a button assignment? What if you could physically change the button itself? What if you could make your own buttons from scratch?” We had to find out, and what we discovered upon creating this was a mouse that can be fully adjusted to any gaming genre fluidly.”

Smart – the integration of the phone

As for the keyboard, René goes on to say,” Smartphones do so much these days. They’re a second-screen experience for many gamers in a variety of ways, but we wanted to offer more than the next step in integrating smartphone and keyboard. We wanted to take the next ten steps. A keyboard designed not only to integrate your phone fully into the gaming realm, but one that takes the standard functionality of a phone, communication, and seamlessly weaves it into your gaming experience. Taking calls, texting, everything. Why can’t you have it all? We plan on giving that to the world, and showing you what that looks like at Gamescom.”

These two Future Ready peripherals are the first phase in a design philosophy that ROCCAT has embraced as the way forward, and Gamescom will be the place where the world will get their first look at exactly what they are and what they can do.

A city for gamers

These announcements will be presented in ROCC-City, a unique and exciting gaming environment envisioned by René, who explains, “ROCC-City is designed to be a fully immersive gaming experience for long-time fans of ROCCAT, to gamers who have never heard of us. It is a wholly realized gaming space with themed sections designed to make you feel as if you are in different neighborhoods within our ROCC-City, all with something different and exciting to offer. We want you to get lost in our city, exploring our products, playing new games, and essentially getting a feel for what it means to be a part of the ROCCAT experience. We’re very pleased with Gamescom, and are excited that they have given us an opportunity to truly engage their attendees in an exciting and unique way.”

In addition to the news above, ROCC-City will host a series of entertaining events, as well as giving gamers a hands-on with some of ROCCAT’s newest products. Reference the list below for a full rundown of ROCCAT’s contribution to Gamescom 2014.

ROCCAT at gamescom:

·         Entertainment area: Hall 8, Booth A10

·         Business area: Business Area: Hall 4.1, Booth - B51

Hands on products

·         ROCCAT Sova concept

·         ROCCAT Tyon All Action Gaming Mouse

·         ROCCAT Ryos TKL mechanical keyboard

·         ROCCAT Kave XTD Stereo

Stage highlights

·         Cosplay competition

·         YouTube show

·         Daily ROCCAT shows with raffles

Links:

ROCC-City trailer

ROCCAT homepage

ROCCAT on Facebook (global)

Contact:

International                                        

Tim Krause, Senior PR Manager

+49 (0)40 309 9495 112                   

tim@roccat.org                   

UK

SarahBedwell

MUSTARD PR

+44 (0)44 1753 656661

sarah@mustardpr.com

ROCCAT Studios Hamburg

Otto von Bahrenpark

Paul-Dessau-Str. 3g

22761 Hamburg

Germany

About ROCCAT Studios

Founded in 2007 in Hamburg, Germany, ROCCAT Studios produces innovative, high-quality products for today’s ambitious computer gamer. Always operating in close collaboration with the gaming community, the company’s advanced input devices, headsets and accessories offer extreme precision, first-class ease-of-use and unique, eye-catching design. ROCCAT™ entered the scene with its Kone gaming mouse – a high-performance device that still ranks as one of the world’s premier gaming peripherals. A long list of international awards attests to the ingenious design and world-class quality of ROCCAT products.