[This unedited press release is made available courtesy of Gamasutra and its partnership with notable game PR-related resource GamesPress.]
- for immediate publication –
Hamburg, Germany, 27 January 2010 – The free
iPhone ad game Waterslide Extreme, developed by Dare and FISHLABS
for Barclaycard, appeared on 16 July 2009 as part of Barclaycard's
iconic Waterslide TV campaign. In keeping with the TV execution,
the game allows the user to ride a series of waterslides through
After just one week, the simple but extremely addictive game
conquered the top of the download charts in 19 countries and
recorded over two million downloads. Today - after six months -
Waterslide Extreme may be the most internationally successful ad
game in the App Store with a total of ten million downloads. Almost
half of all downloads are from the USA, followed by the United
Kingdom (#2), France (#3), Canada (#4), and Germany (#5).
Through the holiday season, Waterslide Extreme has been
downloaded over one million times and entered the top #10 of the US
download charts again. Today, more than 40,000 iPhone and iPod
touch users are still downloading Waterslide Extreme per day.
Measured by the total of 10 million downloads with an average
playing time of 2.5 minutes and four sessions per player this
corresponds to an average brand engagement of 100 million minutes.
Thanks to the interactivity of ad games like Waterslide Extreme,
the brand awareness factor is exceptionally high.
‘Barclaycard's Waterslide Extreme demonstrates the
enormous coverage and high attention mobile ad games on the iPhone
can generate,’ comments Michael Schade,
CEO of FISHLABS Entertainment GmbH. ‘And this is just the
beginning. With Android and OVI from Nokia, there will be more
channels in the future for emotionally bonding an audience of
millions with high quality mobile applications. For global brands,
mobile apps should be an integral part of the marketing mix of
print, TV, and online advertising.’
Since 2004, FISHLABS is specialized in 3D mobile games
development of rich racing and action titles on iPhone, Android,
Symbian, Windows Mobile, Linux Mobile, BREW and J2ME (Java).
Headquartered in Hamburg, Germany, FISHLABS employs a team of 30
full-time artists, designers, programmers and marketing experts who
have been responsible for developing and self-publishing titles
like Galaxy on Fire™, DEEP™, Blades & Magic™,
Rally Master Pro™, Snowboard Hero™ and Gladiator
(Paramount license), as well as work for hire productions of
well-known brands like V-Rally® 3D, Star Wars™ –
Imperial Ace 3D and Tony Hawk’s Downhill Jam™.
FISHLABS is also known for extremely successful ad games on
iPhone for clients like Volkswagen and Barclaycard, having
dominated the App Store download charts in almost every country for
weeks. Furthermore, the superior quality of FISHLABS’
productions is demonstrated by numerous awards, such as Best Mobile
Game 2008 (Rally Master Pro™) and third-best mobile game 2008
(Snowboard Hero™) according to Pocket Gamer Analysis.
FISHLABS is also the best mobile game developer of 2008 according
to the independent MobileGamesDB.
For more information visit
swordfish pr GAMES
Ilka Töllner / Freyja Melhorn
80801 Munich, GERMANY
Tel: 0049 (0)89 – 600 316 41
Fax: 0040 (0)89 – 600 316 50