Media Advisory

February 17, 2010 - As anticipation for the baseball season begins to build, 2K Sports is bringing the heat by unveiling the music soundtrack for Major League Baseball® 2K10, the next iteration of the popular Major League Baseball® 2K series. Featuring an eclectic array of sounds chosen to enhance the virtual baseball experience, the artists selected for this season range from rock legends Pearl Jam* and Social Distortion, to rap pioneers The Sugarhill Gang and Black Sheep, along with popular up-and-coming acts such as Cage the Elephant and Phoenix.

"I couldn't have put together a better soundtrack that reflects the spirit of baseball fans if I created it myself," said Evan Longoria, All-Star third baseman for the Tampa Bay Rays® and cover athlete for Major League Baseball 2K10. "Every game needs a killer soundtrack, and that's what we definitely have in Major League Baseball 2K10."

Beyond its mix of musical genres, the Major League Baseball 2K10 soundtrack also received some assistance in the selection process by Longoria himself, who helped to hand-pick the inclusion of the hard-rock band, Tantric. Longoria's personal favorite Tantric song, "Down and Out", will also serve as his walk up song throughout the actual MLB season. In a unique partnership between SPIN magazine and 2K Sports, bands also had the opportunity to participate in a special contest to be featured in Major League Baseball 2K10. The gritty indie funk band hailing from San Diego, Hotel St. George, was selected as this year's contest winner. The Grammy award-winning French alternative rock band, Phoenix, and their new single "Lisztomania" will also make its way on the soundtrack to get fans pumped for the game.

Fans can now listen to all of the featured songs online at www.2ksports.com/beats/games/mlb2k10.

Complete track list for Major League Baseball 2K10:

• Black Crowes "Go Faster"

• Black Keys "Your Touch"

• Black Sheep "The Choice is Yours"

• Boss Martians "Hey Hey Yeah Yeah"

• Cage the Elephant "Judas"

• Daughtry "Every Time You Turn Around"

• Hotel St. George "It's the Blues"

• Iggy Pop "Lust for Life"

• Jet "Start the Show"

• LCD Soundsystem "Time to Get Away"

• Pearl Jam "The Fixer"

• Phoenix "Lisztomania"

• Ryan Adams "Magick"

• Social Distortion "Bad Luck"

• Tantric "Down and Out"

• The Sugarhill Gang "Rappers Delight"

*Exclusive for Xbox 360® video game and entertainment system from Microsoft, and PlayStation®3 computer entertainment system.

Developed by Visual Concepts, a 2K Sports studio, Major League Baseball 2K10 is rated E for Everyone by the ESRB and will be available on March 2, 2010 for the Xbox 360® video game and entertainment system from Microsoft, PlayStation 3 system, PlayStation®2 computer entertainment system, PSP® (PlayStation®Portable) system, WiiTM Console, Nintendo DSTM system and Windows PC. For more information about Major League Baseball 2K10, please visit www.2ksports.com/games/mlb2k10.

2K Sports is a division of 2K, a publishing label of Take-Two Interactive Software, Inc. (NASDAQ: TTWO).

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CONTACT:

Bryan Lam Ryan Jones

2K Sports Access Communications for 2K Sports

(415) 507-7677 (415) 844-6295

bryan.lam@2ksports.com rjones@accesspr.com