LOS ANGELES, August 5th, 2010. Gaikai Inc., the innovative cloud-based game streaming service, today announced the appointment of David Reitman as Vice President of Business Development for the company.

David Reitman has an illustrious 20 year career and has been an instrumental figure within the Online Gaming industry, as the business executive supporting the team that deployed the following Online Games: World of WarCraft, BattleNet, EverQuest, EverQuest II, StarWars Galaxies, PlanetSide, Vanguard, Asheron’s Call, as well as, supported Codemasters, Konami, Onlive Game Services and Big Fish Games.

“I’m delighted that David has joined Gaikai, his vast experience will be invaluable in assisting us in bringing Game Publishers and business partners onto the Gaikai platform,” commented David Perry, CEO of Gaikai Inc.

“Gaikai platform has the ability to submerse gamers directly into the gaming experience with just one click. This will give Publishers the ability to expose their gaming experience to a much wider audience, increasing the adoption rate and lowering their acquisition costs” added David Reitman, VP of Business Development, Gaikai Inc.

Gaikai offers the ability to play any game instantly, from any type of computer, inside the web browser with just one click, no big game download, no game install and no patching. This frictionless server-based, cloud-gaming technology is designed to dramatically increase both reach, and audience participation, while bringing down acquisition costs dramatically. By playing games remotely from Gaikai servers around the world, players simply play wherever they are browsing, removing the need for Game Publishers to pay for advertising clicks to move gamers around on the Internet. This freedom to play anywhere opens up exciting business models as you can play on any video game retailer site, any news site, publisher sites, or even inside Facebook.

About David Reitman

David comes to Gaikai from Switch and Data where he was the VP leading the Content & Entertainment Practice. Prior to Switch and Data, David was with AT&T, where he was the Practice Director responsible for AT&T's Digital Media & Online Game Services Group.

Additionally, David was a committee team member within the Project Nigel JV. This JV focused on creating the methodologies needed to support digital distribution of content, their associated platforms and underlying digital rights management technology that needed to be leveraged in order to distribute protected copyright content. This JV’s members included AT&T, BMG & Universal Music and resulted in creating the standards all subsequent digital distribution platforms adhere to today.

Prior to joining AT&T, David led CERFnet & EarthLink’s Sales Teams supporting Data Center products. Before joining the Internet industry, David was an Executive within the Music Business. He led an artist management firm for over 8 years managing artists on Warner Brothers, Elektra and Sony.

David Reitman is a regular speaker at Gaming Conferences, in regards to the “Best Practices” associated with deploying an online gaming environment. He is also regarded as Subject Matter Expert (SME) on how to build large scale Online Infrastructures, Digital Distribution of Media (i.e. Music, Film, Gaming & Software), Streaming Services, Target Content Distribution, Domestic & International Data Center facilities, High-Power Density Deployments, Peering Exchanges and IP Backbone Infrastructures.

About Gaikai Inc.

Gaikai Inc, the new cloud based streaming service for video games and applications headed by game industry veteran David Perry, is headquartered in Southern California and funded by Benchmark Capital, TriplePoint Capital, Rustic Canyon Partners and a fourth mystery investor. The underlying technology for Gaikai was created by co-founders Andrew Gault and Rui Pereira who met while working together in The Netherlands. For more information, please visit: http://www.gaikai.com Twitter: http://twitter.com/gaikai_inc