[This unedited press release is made available courtesy of Gamasutra and its partnership with notable game PR-related resource GamesPress.]
LOS ANGELES, August 5th, 2010. Gaikai Inc., the
innovative cloud-based game streaming service, today announced the
appointment of David Reitman as Vice President of Business
Development for the company.
David Reitman has an illustrious 20 year career and has been an
instrumental figure within the Online Gaming industry, as the
business executive supporting the team that deployed the following
Online Games: World of WarCraft, BattleNet, EverQuest, EverQuest
II, StarWars Galaxies, PlanetSide, Vanguard, Asheron’s Call,
as well as, supported Codemasters, Konami, Onlive Game Services and
Big Fish Games.
“I’m delighted that David has joined Gaikai, his
vast experience will be invaluable in assisting us in bringing Game
Publishers and business partners onto the Gaikai platform,”
commented David Perry, CEO of Gaikai Inc.
“Gaikai platform has the ability to submerse gamers
directly into the gaming experience with just one click. This will
give Publishers the ability to expose their gaming experience to a
much wider audience, increasing the adoption rate and lowering
their acquisition costs” added David Reitman, VP of Business
Development, Gaikai Inc.
Gaikai offers the ability to play any game instantly, from any
type of computer, inside the web browser with just one click, no
big game download, no game install and no patching. This
frictionless server-based, cloud-gaming technology is designed to
dramatically increase both reach, and audience participation, while
bringing down acquisition costs dramatically. By playing games
remotely from Gaikai servers around the world, players simply play
wherever they are browsing, removing the need for Game Publishers
to pay for advertising clicks to move gamers around on the
Internet. This freedom to play anywhere opens up exciting business
models as you can play on any video game retailer site, any news
site, publisher sites, or even inside Facebook.
About David Reitman
David comes to Gaikai from Switch and Data where he was the VP
leading the Content & Entertainment Practice. Prior to Switch
and Data, David was with AT&T, where he was the Practice
Director responsible for AT&T's Digital Media & Online Game
Additionally, David was a committee team member within the
Project Nigel JV. This JV focused on creating the methodologies
needed to support digital distribution of content, their associated
platforms and underlying digital rights management technology that
needed to be leveraged in order to distribute protected copyright
content. This JV’s members included AT&T, BMG &
Universal Music and resulted in creating the standards all
subsequent digital distribution platforms adhere to today.
Prior to joining AT&T, David led CERFnet &
EarthLink’s Sales Teams supporting Data Center products.
Before joining the Internet industry, David was an Executive within
the Music Business. He led an artist management firm for over 8
years managing artists on Warner Brothers, Elektra and Sony.
David Reitman is a regular speaker at Gaming Conferences, in
regards to the “Best Practices” associated with
deploying an online gaming environment. He is also regarded as
Subject Matter Expert (SME) on how to build large scale Online
Infrastructures, Digital Distribution of Media (i.e. Music, Film,
Gaming & Software), Streaming Services, Target Content
Distribution, Domestic & International Data Center facilities,
High-Power Density Deployments, Peering Exchanges and IP Backbone
About Gaikai Inc.
Gaikai Inc, the new cloud based streaming service for video
games and applications headed by game industry veteran David Perry,
is headquartered in Southern California and funded by Benchmark
Capital, TriplePoint Capital, Rustic Canyon Partners and a fourth
mystery investor. The underlying technology for Gaikai was created
by co-founders Andrew Gault and Rui Pereira who met while working
together in The Netherlands. For more information, please visit: