Los Angeles, CA -  ROCKtropia, The Music Virtual World,  is very proud to announce the first " Make the Devil Pay " event. Gamers from all over the world are invited to battle virtual evil in hell to save and change the real world! Hell is a diabolical rock n roll  inspired destination fully realized with stunning cryengine2 graphics. “Make the Devil Pay” events will occur on a regular basis as ROCKtropia utilizes it's robust real cash economy to galvanize the online gaming community to tackle worthy causes and affect Change in the Real World.

ROCKtropia's first campaign in its brand new Hell event area, aims to raise up to $15,000 for Erica Cowell's liberation Fund. Erica is a 36 year old Jazz/Blues Singer living near Montreal Canada, she and her husband are both passionate gamers and  ROCKtropia players, Erica's Avatar name is Olivia Livforever. Erica is currently diagnosed with MS and she is in need of financial help to undergo a revolutionary new treatment which can liberate her from her wheelchair and drastically improve her quality of life.  Funds will be collected in the form of taxes on Demon Hunting and mining that takes place in the ROCKtropia Hell Mines. 100% of taxes collected during the campaign will be held in Escrow until such time that sufficient funds have been raised to help pay for her treatment at which time Mindark the developer of the Entropia Universe platform will oversee the distribution of funds.

New gamers and Supporters wishing to participate in the " Make the Devil Pay" Event should visit ROCKtropia.com where they can download the ROCKtropia Virtual World software for free and create a free avatar account, there are absolutely no Subscription fees required to maintain an Entropia Universe avatar account. 

Cyber-Celebrity, Jon NEVERDIE Jacobs, founder of ROCKtropia stated " I have known Erica's avatar for a few years and have been touched by her enthusiasm and passion for life, the Liberation Treatment appears to be quite an extraordinary breakthrough in the treatment of MS and provides hope where the was once little or none. I am very keen to put the awesome power of ROCKtropia's real cash economy to the test to help make a difference in Erica's Life, I also believe this a great opportunity to empower gamers to show their might and make a difference as a community."

To learn more about the liberation treatment and Erica Cowell check out the links below:

http://operationforerica.com/

http://www.facebook.com/LadyEdington

About ROCKtropia

Developed by NEVERDIE Studios, ROCKtropia is the pop culture capital of Virtual Worlds,  where the mythology and game play is inspired by current events, pop culture and music icons. ROCKtropia features MMO Style Game Play, FPS Action, Social networking and peer to peer E-Commerce. ROCktropia utilizes the Award winning CryEngine2 Graphics and the Entropia Universe Virtual World platform that has over one million Registered users and a Secure Real Cash Economy with a 2010 GNP of $420 million. Avatar accounts created on ROCKtropia do not require subscription fees to maintain and can travel through Space to a variety of other virtual Worlds.