[This unedited press release is made available courtesy of Gamasutra and its partnership with notable game PR-related resource GamesPress.]
Global Free2Play® Games Publisher Partners with Largest
Privately-Owned Internet Advertising Network to Increase Potential
Player-Base
Irvine, Calif, and Kansas, MO, Sept 19, 2011
– The world leader in Free2Play® massively multiplayer
online games, GamersFirst (
www.gamersfirst.com) today announced that it has
secured the services of Adknowledge’s AdStation for
Games to provide it’s unique offer-based platform to
complement its current new user acquisition program. As a leading
virtual monetization company for online games, Adknowledge’s
AdStation for Games has the potential to increase the penetration
of GamersFirst roster of Massively-Multiplayer Online Games (MMOG)
to ten times the company’s current programs.
Included in the newly-launched online consumer connection
program is GamersFirst’s highly-anticipated, third-person
shooter, APB Reloaded, the critically-acclaimed post-apocalyptic
sandbox MMO Fallen Earth, as well as fan-favorites military shooter
War Rock, Knight Online and Sword 2.
“Teaming up with Adknowledge is a great opportunity for us
to get our titles in front of their vast global network,”
said Rahul Sandil, SVP of Marketing and Communications for
GamersFirst. “By securing the Super Rewards program,
GamersFirst has increased its online footprint multifold especially
in Europe.”
While many games allow users to purchase virtual currency for
access to special features within the games, AdStation for Games
allows consumers to earn virtual currency by completing a survey,
watching a video, or subscribing to online services. Consumers
redeem the currency for virtual goods or points they can use in the
game. Each day, AdStation for Games generates thousands of new
player leads, thanks to its deep ties with thousands of
advertisers. With 11 global offices, an expanding advertising
operations team that acquires localized offer inventory on a
country-by-country basis, and an ad inventory that spans across
10,000 advertisers, AdStation for Games’ extensive global
reach is one of the factors that attracted GamersFirst to its
services.
“Adknowledge is all about matching the right products with
our ever-growing network of advertisers, and GamersFirst’s
eclectic MMO’s fit perfectly within our AdStation for Games
program,” said Rob Crumpler, General Manager for
Adknowledge’s AdStation for Games. “By offering up
virtual incentives for GamersFirst’s titles to our network,
we plan to have an extremely positive effect on their new player
acquisition and bottom line.”
Players can get instant access to GamersFirst’s library of
Free2Play MMO games by creating a GamersFirst account, downloading
the GamersFirst Live! game downloader and installing the game or
games of their choosing. Once installed, gamers can dive right into
the action without working about level restrictions, content gating
or fear of not being competitive without a financial commitment. To
get up-to-date information on GamersFirst and their Community and
Fan Pages, check out the following links:
Facebook –
http://www.facebook.com/GamersFirst
Website–
http://www.gamersfirst.com/
Twitter – @GamersFirst
About Adknowledge
Adknowledge operates the 4th largest marketplace for advertisers
to connect with their target audiences in hard-to-reach places on
the Web with similar ROI as search. Since its founding in 2004,
Adknowledge has grown organically and through acquisitions
(including Miva, Super Rewards and Hydra) to become the largest
privately-owned Internet advertising network. The company connects
advertisers with consumers across the long tail Web via multiple
channels, including mobile, email, search, domains and social
networks. For more information on Adknowledge, visit
www.adknowledge.com.
About GamersFirst
GamersFirst is the leading Free2Play® MMO game publisher in
the Western hemisphere. GamersFirst.com serves more than 30 million
players in over 160 countries with offices throughout the Americas,
Europe and Asia. GamersFirst.com features the hit MMOG's Knight
Online, Sword2, Fallen Earth and War Rock and the future hits APB
Reloaded, Hailan Rising, Victory: Age of Racing and Taikodom:
Living Universe. Read more about the company and its games at
http://www.GamersFirst.com.
###
Rob Crumpler, General Manager
Adknowledge’s AdStation for Games
rcrumpler@adknowledge.com
(650) 376-2420 Phone
www.adknowledge.com
Darek Connole, PR Manager
GamersFirst.com
Darek@gamersfirst.com
(949) 870-3138 Phone
www.gamersfirst.com
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