[This unedited press release is made available courtesy of Gamasutra and its partnership with notable game PR-related resource GamesPress.]
FOR IMMEDIATE RELEASE
Gaming fans up and down the country will finally have an excuse
to go about their daily business dressed as their favourite
videogame characters; as next week sees the official launch of the
UK’s first national ‘Dress Like a Videogame Character
Day’ on Friday 2
nd December, 2011.
Created in celebration of the anniversary of the launch of the
first PlayStation in Japan in 1994; ‘National Dress Like a
Videogame Character Day’ will encourage gaming fans up and
down the country to go about their daily routines dressed as their
favourite video game characters.
Launched by gaming comparison website
www.Playr2.com, the day aims to encourage video
game fans to mark the milestone of 17 years since the launch of the
first PlayStation console; celebrating how important the console
has been to the gaming industry over the past two decades.
To mark the day, on December 2
nd people are encouraged to head to work, visit the
shops or undertake their usual journeys on public transport;
proudly sporting the look of their favourite characters from video
games over the years.
To celebrate the event, Playr2.com is encouraging all those
taking part on the day to upload pictures of themselves in full
video game fancy dress to the Playr2 Facebook site (
fb.com/playr2dotcom) or tweet them to
@Playr2com. All those who send in their images
will then automatically go in to a draw to win £200 worth of
Simon Kilby, Founder of Playr2.com, had the following to say
about the official launch of the day:
“We really wanted to do something to celebrate the huge
success of the PlayStation since its launch in December 1994, so
thought there was no better way than encouraging people up and down
the country to dress up as their favourite video game characters
whilst they go about their daily business; showing their love for
gaming with pride!
“We want to see Sonics on the way to work, Marios grabbing
their morning coffee and Donkey Kong in the lunch queue at the
sandwich shop; and want everyone to send us their pictures via
Facebook or Twitter, where they’ll automatically be entered
into a draw to win £200 worth of Amazon vouchers. We
encourage the nation to embrace National Dress Like a Videogame
Character Day; and to proudly show off their gamer
For more information please contact Iona St Joseph of 10 Yetis
Public Relations on 01452 348211 or
Playr2.com allows users to compare prices on their favourite
games, as well as allowing them to buy, sell and swap their games
with other members on the site.
Playr2.com was launched in June 2011.