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Understanding F2P with the four pleasures model
by Ethan Levy on 12/09/13 02:58:00 am   Expert Blogs   Featured Blogs

The following blog post, unless otherwise noted, was written by a member of Gamasutra’s community.
The thoughts and opinions expressed are those of the writer and not Gamasutra or its parent company.

 
This microtalk was originally presented at Unknown Worlds' monthly Postmortem meetup in San Francisco. In the talk, I explain the 4 pleasures model, a mental framework I use in my work as a monetization design consultant to aid hesitant developers in better understanding F2P players. This model, presented by anthropologist Lionel Tiger in his book The Pursuit of Pleasure, explains 4 different types of pleasure:
  • Physio - pleasures of the body and derived from the sensory organs.
  • Socio - the enjoyment derived from relationships with others.
  • Psycho - pleasure pertaining to people’s cognitive and emotional reactions.
  • Ideo - pleasure from or relating to a person's values.

As explained in the talk, these four categories of pleasure can be helpful in explaining the joy derived from games ranging from Candy Crush Saga to Call of Duty: Ghosts to Demon's Souls.


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