Mikkel Faurholm's Blog
Mikkel Faurholm is the guy behind AppCrimes. A F2P Mobile Consultant Service focusing on mobile game design, their flaws, player centric analysis and monetization.
With the new Minions movie coming out ~10th July, the IP is perhaps more valuable than ever. It wasn't therfore a huge surprise, when EA teamed up with Illumination to create a F2P title, but here is how faulty UX kicks players out of the engagement zone.
A Discussion of why devs need to focus on Skill in F2P Games. As always, I focus on the making of money, and why some more complex games today fail at doing so, because of just that, Complexity.
It is safe to say that sometimes, people design games that are too darn difficult. If people cannot progress in your game, they are not going to cough up to have fun. This is all good and obvious, but what I want to focus on is games being too easy.
In the first part of this series we looked at some examples of games who afford the spending of hard currency in their attempt to engage players. In this second part, I'll take a look at the other side, games that do not push it enough.
The time of conversion is a critical point for F2P Games with multiple currencies. The game need to get the player used to spending the provided Gems and Diamonds. But some games push a bit too hard. AppCrimes looks into games forcing the hard currency.
Long-term retention is one of the most important factors of releasing to the AppStore and Google Play. Some games tries to engage through a dramatic back story and a 'helper', but how do we make players stay in the game long-term?
Mikkel Faurholm's Comments
[Blog - 05/06/2014 - 08:24]
I am not really one ...
I am not really one to say what would be the most interesting to work on. I 'm rather focused on the business point of view, and with the time gate being a standard tool, when it comes to retention and monetization, the fear of being stamped as greedy is ...
[Blog - 04/22/2014 - 05:10]
reviewing my last statement, it ...
reviewing my last statement, it can be interpreted as rather arrogant-bastard-ish, so I wanted to elaborate. r n r n ...continuously get it wrong is a dumb expression. I have no way of determining if the introduction to the currencies in Trials Frontier is thought of as the best way ...
[Blog - 04/20/2014 - 07:12]
Great example of an retention ...
Great example of an retention tool that work great along side most games. Actually one of the few times I 've heard about an 'ongoing ' reward system, rewarding the player with 'unique ' items for a longer period than just the standard 5-7 days, but I see the price ...